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Founded more than 40 years ago in Van Nuys, California, K-Swiss introduced the first all-leather tennis shoe, the K-Swiss Classic, in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative athletic brand in the market. Today, the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth.