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KEYWORD RICH: Article Marketing SEO Guidebook: Search Engine Optimization Checklist for Top Results Paperback – June 22, 2012


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Product Details

  • Paperback: 78 pages
  • Publisher: Straight-Up Ideas (June 22, 2012)
  • Language: English
  • ISBN-10: 0985515619
  • ISBN-13: 978-0985515614
  • Product Dimensions: 11 x 8.5 x 0.2 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,582,494 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Nile Duppstadt II is an award-winning educational author, software and UX designer, webmaster, copywriter, marketer, and consultant with more than 12 years of industry experience. Born and raised in Vermont on a sheep farm, Nile sought out the Silicon Valley lifestyle, moved to California, and made his dreams a reality.

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I had my highlighter in hand, but....where not to highlight? Very content rich, this book gives smart, straightforward, detailed information. Not only helps you optimize placement on search pages, targeted to your own audience, but does much more. It even coaches you on how to provide high content value for your readers.
Obviously, this author has done his research and speaks from experience.
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I came to the table with some basic understanding of HTML/CSS and SEO; after reading Keyword Rich I feel a lot more comfortable in the SEO space. It took me from basics to some pretty sophisticated formulas for assessing optimum keywords for our site. The biggest take-away for me was that the "best" terms aren't always the most popular--there is so much saturation that you're better off finding second and third-tier keywords that will land you on the first results page of lesser-searched terms. It's a situation where less really does yield more. The author provides convincing case studies, step-by-step plans, and useful "scoring" tools, all in a very clear, easy-to-follow format. Right now, I'm responsible for writing the new copy for our corporate website--not necessarily articles, where the book is aimed--but for me the knowledge is transferable. I know my copywriting will do more than just inform now...it will get us to the top of search engine results where new people will notice us. All writers should read this!
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