- Paperback: 200 pages
- Publisher: Wiley; 1 edition (September 26, 2008)
- Language: English
- ISBN-10: 0470823844
- ISBN-13: 978-0470823842
- Product Dimensions: 6.1 x 0.7 x 9 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (10 customer reviews)
- Amazon Best Sellers Rank: #1,052,839 in Books (See Top 100 in Books)
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KFC in China: Secret Recipe for Success 1st Edition
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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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Top Customer Reviews
For readers who are not in the restaurant business, don't assume restaurant is an easy business in China. In fact, the opposite is true. In today's China, consumers have just too many choices, it's one of the world's most competitive restaurant markets in terms of variety, prices and choices. So one can't help wondering how KFC can do it. What are the key elements that are accountable for the KFC success?
Warren as a key person behind this business success has insightfully revealed the key learnings from KFC's success in China: from deploying ethic Chinese leaders to developing local managers quickly to support the company's aggressive growth strategy, from seeking operational excellence to building strong relationships with partners and governments, from adopting flexible product and marketing strategies to building a highly efficient supply chain.
Anyone who is running a China business, no matter which industry they are in, can learn something from KFC's success in China by taking an inside look at the company's operations in the country through Warren's eyes.
A major part of the story begins at McDonald's in Taiwan, where the vast predominance of KFC China's senior staff were recruited, including author Warren K. Liu. The amazing success of this experienced group Liu affectionately refers to throughout the book as the "Taiwan Gang" shows that recruiting the right talent, especially in terms of management, at the outset of global businesses entering the China market is key. The next stage, which Mr. Liu also details, is the effective handing over of key management positions to local Mainland Chinese colleagues after passing on skills. Overall, Liu identifies the quality of the management team as a key KFC business differentiator in China.
KFC's brand positioning as "An American Brand with Chinese Characteristics" is also critical, demonstrating that Mr.Read more ›
Not a research book, but not a shallow journalistic stab either. Practical is how I would classify Liu's work, but with an emphasis on the MBA orientation. Topics are covered in standard business school ways, but the nuggets come out when Liu shows how KFC China had to break with Western assumptions, go against American HQ tendencies, and draw on a gang of Taiwan experienced managers to really make take KFC's core advantages (mainly chicken) take off in China.
Telling this story, KFC in China is an insightful, well informed source for entrepreneurs interested in the restaurant business and in business in China overall. It contains useful information regarding KFC's local operations and strategy with regard to supplier management, HR development, real estate, local partnerships and JV's as well as general management. It is also one of the few English books on the restaurant business in China.
Most Recent Customer Reviews
For those of whom has zero experiences in fast food industry, and who is very interested in setting up business there in China, to take advantage of the huge middle class market... Read morePublished on June 22, 2010 by Chunchi Ma
Warren Liu's book, KFC in China, paints a comprehensive picture of Yum! Brand's success in China, starting with the launch of the first KFC in Beijing to his own thoughts on the... Read morePublished on April 11, 2010 by Karen S
Warren Liu's book covers KFC's successful development from opening its first store in China to its current dominant position in the Chinese fast food industry. Read morePublished on October 3, 2009 by R. Sun
Cite my friend's comment:
'This book is very impressive in a way how it present the business strategies in understandable way. I am a chemistry student. Read more
Like many other people in China, I like Burgers & Chicken in KFC China, French Fries in McDonald China, and...double whoppers with cheese in Burger King. Read morePublished on June 20, 2009 by Ming CHEN