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For those of whom has zero experiences in fast food industry, and who is very interested in setting up business there in China, to take advantage of the huge middle class market... Read morePublished on June 22, 2010 by Chunchi Ma
Warren Liu's book, KFC in China, paints a comprehensive picture of Yum! Brand's success in China, starting with the launch of the first KFC in Beijing to his own thoughts on the... Read morePublished on April 11, 2010 by Karen S
Warren Liu's book covers KFC's successful development from opening its first store in China to its current dominant position in the Chinese fast food industry. Read morePublished on October 3, 2009 by R. Sun
Cite my friend's comment:
'This book is very impressive in a way how it present the business strategies in understandable way. I am a chemistry student. Read more
Like many other people in China, I like Burgers & Chicken in KFC China, French Fries in McDonald China, and...double whoppers with cheese in Burger King. Read morePublished on June 20, 2009 by Ming CHEN