Buy New
$19.29
Qty:1
  • List Price: $28.00
  • Save: $8.71 (31%)
FREE Shipping on orders over $35.
Only 12 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

KFC in China: Secret Recipe for Success Paperback – September 26, 2008

ISBN-13: 978-0470823842 ISBN-10: 0470823844 Edition: 1st

Buy New
Price: $19.29
25 New from $14.36 23 Used from $2.09 1 Collectible from $26.25
Amazon Price New from Used from
Paperback
"Please retry"
$19.29
$14.36 $2.09

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

KFC in China: Secret Recipe for Success + McDonald's: Behind The Arches
Price for both: $31.56

Buy the selected items together
  • McDonald's: Behind The Arches $12.27

NO_CONTENT_IN_FEATURE

Shop the China Books Store
Interested in browsing our full selection of books related to China? Visit our China Books Store.

Product Details

  • Paperback: 200 pages
  • Publisher: Wiley; 1 edition (September 26, 2008)
  • Language: English
  • ISBN-10: 0470823844
  • ISBN-13: 978-0470823842
  • Product Dimensions: 9.1 x 6.7 x 0.8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #852,921 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
10
4 star
0
3 star
0
2 star
0
1 star
0
See all 10 customer reviews
Warren Liu's book, KFC in China, paints a comprehensive picture of Yum!
Karen S
Overall, Liu identifies the quality of the management team as a key KFC business differentiator in China.
Joshua Campbell
Besides, the book contains many interesting but very thought-intriguing anecdotes.
Ming CHEN

Most Helpful Customer Reviews

Format: Paperback
As a former business leader with major MNCs and now an entrepreneur in China for many years, I know KFC has been doing pretty well in this country. However, I had no idea how successful KFC is in China until I have finished reading Warren's book. While China business accounts for 5-10% for most Fortune 500 companies today, Yum! Brands China contributed 21% of the group's global sales and 23% of its earnings in 2007, and the company is still growing fast in this market.

For readers who are not in the restaurant business, don't assume restaurant is an easy business in China. In fact, the opposite is true. In today's China, consumers have just too many choices, it's one of the world's most competitive restaurant markets in terms of variety, prices and choices. So one can't help wondering how KFC can do it. What are the key elements that are accountable for the KFC success?

Warren as a key person behind this business success has insightfully revealed the key learnings from KFC's success in China: from deploying ethic Chinese leaders to developing local managers quickly to support the company's aggressive growth strategy, from seeking operational excellence to building strong relationships with partners and governments, from adopting flexible product and marketing strategies to building a highly efficient supply chain.

Anyone who is running a China business, no matter which industry they are in, can learn something from KFC's success in China by taking an inside look at the company's operations in the country through Warren's eyes.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Karen S on April 11, 2010
Format: Paperback
Warren Liu's book, KFC in China, paints a comprehensive picture of Yum! Brand's success in China, starting with the launch of the first KFC in Beijing to his own thoughts on the future of KFC in China. Liu's book balances helping readers understand KFC's business strategies while also giving enough context on consumer trends, the urban transformation of China and the fast food industry.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By R. Sun on October 3, 2009
Format: Paperback Verified Purchase
Warren Liu's book covers KFC's successful development from opening its first store in China to its current dominant position in the Chinese fast food industry. The author details every aspect of KFC's rise from leadership and strategy to supply chain and localization. The contents of the book are wonderful lessons for anyone who wants to establish successful business operations in China.

The author points out that the appropriate leadership was an important factor in KFC's early and current success. A combination of Chinese cultural background and a proximity to Western thought in KFC's Taiwan management team helped KFC to penetrate the Chinese market as a Western franchise. Mr. Liu also points out that one of KFC's strategies was to expand rapidly, even during the Asian Financial Crisis. This expansion strategy both established KFC as the #1 fast food chain by number of outlets in China and as the cost and marketing leader among fast food franchises.

In comparison to KFC's main Western rival in China, KFC outdid MacDonald's in both supply chain structure and localization of image and product. While MacDonald's imported its concept of outsourcing supply chain functions, KFC built its supply chains locally, which turned out to be cheaper and more effective. KFC's products are also more localized to Chinese consumer tastes and preferences, something that MacDonald's struggled to accomplish.

In addition to the above the author also points to KFC's real estate development, training, employee mentoring, operational support, among other factors, coupled with its drive to succeed in China that differentiated KFC from other competitors that have not enjoyed the level of KFC-success in China.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
For those of whom has zero experiences in fast food industry, and who is very interested in setting up business there in China, to take advantage of the huge middle class market and explosive economy, this book is a MUST read. Warren offers an unique prospective to the start-up/grow-up/prosper phases of the KFC operations in China, from smooth transition of the corporate culture and branding, to the successful implementation of localization of management team via the Taiwan Gang, to supply chain/govertment relationship/customer relationship management, and future expansion strategy vs. competitor etc. Lots of insights and experiences which should be helpful for those who want to get their feet wet into possible (no matter franchising or start-up) business there in China.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I have read a number of China success guides, but Warren K. Liu's work is original for a variety of reasons. Never before have I studied such an honest and detailed account of the inner-workings of an indispuitably successful brand in China: KFC. And all written from the perspective of anticipating its continued China dominance over global market leader, McDonald's. As a former vice president of business development and a member of the Tricon Greater China Executive Committee, Mr. Liu is certainly in a position to know how and why KFC became such a runaway success in China. "Also ran" brands such as KFC always have a chance at redemption in China, provided that they have the right strategy. Buick positioned successfully as a luxury brand in China is another example that comes to mind. However, the KFC experience in China is truly unique and much can be learned from Liu's detailed account.

A major part of the story begins at McDonald's in Taiwan, where the vast predominance of KFC China's senior staff were recruited, including author Warren K. Liu. The amazing success of this experienced group Liu affectionately refers to throughout the book as the "Taiwan Gang" shows that recruiting the right talent, especially in terms of management, at the outset of global businesses entering the China market is key. The next stage, which Mr. Liu also details, is the effective handing over of key management positions to local Mainland Chinese colleagues after passing on skills. Overall, Liu identifies the quality of the management team as a key KFC business differentiator in China.

KFC's brand positioning as "An American Brand with Chinese Characteristics" is also critical, demonstrating that Mr.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search

What Other Items Do Customers Buy After Viewing This Item?