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Ka-Ching! How To Ring Up More Sales Paperback – November 1, 2009


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Editorial Reviews

Review

"Innovative, inexpensive and often easy ideas retailers can implement to bring in more business. .. with anecdotes and suggestions on money-making ways to connect to consumers, often by thinking a bit outside the box." --Furniture/Today

For many retailers, the key to attracting more shoppers is to put merchandise on sale. In Ka-Ching! How to Ring Up More Sales, Laurel Tielis recommends alternative ways to bring the shopper to boutiques without relying solely on discounts.... --Apparel News

Retail expert Laurel Tielis has authored Ka-Ching! How to Ring Up More Sales, to give retailers low-cost, innovative ideas to bring in more business (and) help independents set their stores apart as destinations that keep customers coming in.
--Shoe Retailing Today

Ka-Ching! How to Ring up More Sales, by Laurel Tielis is a collection of strategies and tips for retailers covering marketing, advertising, networking, new media, customer service, and in-store events among other topics. --JCK

Ka-Ching! How to Ring Up More Sales is rich with affordable and smart ways to promote one's business and increase sales. --WomenandBiz
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More About the Author

I always loved writing (and was even named editor-in-chief of my sixth grade yearbook!), so I was lucky to back into a career in journalism.

Vacationing on Harbour Island in the Bahamas, I kept a travel diary. When I got home I sent it off to a few publications with a note saying, "I loved it here and think your readers will as well." That story led the travel section of the Chicago Sun-Times, gave me a wonderful credential as a writer, and enabled me to begin a career journeying around the world and contributing to newspaper and magazines in the U.S. and Canada.

Traveling for a living has its highs and lows, though, and when I reached the point where the thought of having to pack my suitcase one more time left me in tears, I was fortunate to be offered a job as a wire service reporter for Fairchild Publications. Fairchild published Women's Wear Daily and W, as well the Daily News Record (a men's wear publications), Footwear News, Home Furnishings News, and Supermarket News, and I got to contribute to all of them. Attending fashion shows, going to shareholders meetings, covering trade shows, writing about store openings, and interviewing manufacturers, retailers, and major designers such as Karl Lagerfeld and Oscar de la Renta, gave me a strong background in retail. But it was covering the glitterati for the Eye column in WWD that got me my next position.

The Miami Herald hired me to write a society column. On the Scene ran for three years. I met everyone from Warren Buffett to Jimmy Buffett; I was Henry Kissinger's dinner partner at a private party, chatted with Meyer Lansky (the model for Hyman Roth in The Godfather) at a charity ball, and was serenaded one evening by Julio Iglesias. It was a great time.

From there, I became People magazine's Miami correspondent. I wrote about everything from an elephant in a bikini, to a dog with his own newspaper column, to stories on names in the news including Martha Stewart and Dave Barry. When I moved to New York, I continued to freelance for People, mostly writing for the Chatter page at the back of the book.

I moved into marketing and public relations or two reasons: One, because I had clear insight into what a journalist needs from a publicist and two, because the pay was better. I headed the PR division of large corporations, and ran my own agency, Allure Communications, for several years. I worked on accounts as diverse as the Zagat Survey, the best-selling restaurant guides, to R. G. Barry, a market leader in comfort footwear. In addition, I taught courses on journalism and public relations at the Fashion Institute of Technology and Pace University.

Currently I present seminars around the country, helping small business owners increase their sales. Ka-Ching! How to Ring Up More Sales is my second book.

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