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KaChing: How to Run an Online Business that Pays and Pays Hardcover – June 21, 2010

4.5 out of 5 stars 35 customer reviews

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Editorial Reviews

Amazon.com Review

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

Amazon Exclusive: Q&A with Author Joel Comm

What is your experience with running online businesses?
I built my first website in 1995. WorldVillage.com was one of the first 25,000 sites in the world! Over the years, I have built dozens of sites, many of which I still own to this day. From editorial to advertising and marketing to social media, I’ve done it all.

Who is the audience for this book?
With the current state of our economy, there are millions of people looking for ways to supplement their income. While many people tout possibilities for making thousands or millions of dollars online, I believe many would be thrilled to have an extra $1000 or so each month. KaChing presents the Internet business opportunity in a way that is both fresh and attainable to those who seek to take control of their financial situation and future.

What is the most important thing you would tell someone looking to start an online business?
Don’t go looking for the next “hot” trend. Instead, figure out how your own personal passions, knowledge and skills can be leveraged to create an online business. Many make the mistake of looking outwards for success when the most reliable barometer really comes from within.

What are the most common mistakes you see people make when running an online business?
They try to do too much on their own. The key is to align yourself with others whose talents and gifts complement yours. I can’t design or code my way out of a paper bag, so I don’t even try. Instead, I partner with or outsource to others who are able to accomplish the tasks far better than I could ever hope to. That frees me up to focus on doing what I do best. This will be different for each person.

How did you come up with the title KaChing?
Everyone can relate to the ringing cash register sound of a sale being made. Once you understand how to leverage your own interests to build an online business, you can begin to envision the reality of generating a substantial income on the Internet. It’s a pleasing sound that makes people smile. And when you get to push that KaChing Button for the first time, signifying your first dollar online, it is very empowering.


"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)
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Product Details

  • Hardcover: 235 pages
  • Publisher: Wiley; 1 edition (June 21, 2010)
  • Language: English
  • ISBN-10: 0470597674
  • ISBN-13: 978-0470597675
  • Product Dimensions: 5.8 x 0.9 x 8.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #748,131 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By E. Helm on June 24, 2010
Format: Hardcover Verified Purchase
I have been looking for legitimate ways to make money online and got this book to help me do just that.

Some of the book was great, but there were also a lot of confusing and unorganized parts. In short, the book was all over the place.

Some of the sections were very basic and others more advanced. I'm not sure if it's for a beginner or somebody that is advanced. It doesn't really focus on one group. You'll get something out of it I'm sure, but if you're like me, only about half of it will apply to you. Because of this, I'm rating it right down the middle.

A few days before this book, I read Laptop Lifestyle - How to Quit Your Job and Make a Good Living on the Internet (Volume 1 - Quick Start Guide to Making Money Online) and was glad to have done that, since I feel it helped me to "read between the lines" with the information in this book. There were times when reading this one that I was going right along with the author, understanding what he was saying, but then he'd lose me by jumping to something else without finishing the thought. At the end, I was left with a bunch of odds and ends of a big picture but no real plan of action for making money now, with the exception of Adsense ads on a blog I have. If all the needed information to make a good living online was in this book, it wasn't organized well. He talks about blogging a lot, so perhaps this book was developed from random blog articles?

Just to give you an example of what I'm talking about, the first part of the book is a very basic section he talks about setting up a blog with Blogger. Then he talks about adding ads to make money from it.
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Format: Kindle Edition Verified Purchase
When I bought this book there wasn't too many reviews and so I relied a little on the title to sway me 'How to Run an Online Business that pays and pays'. That was what I was after and so I was hooked.

Initially I was a little disappointed, not much, but a little hence the 4 stars. I say this only because I felt the book largely centres around blogging your passion, your expertise or what interests you. Many of the tools, techniques and advice that Joel Comm discusses tie back to making money from blogging. Sure you can make money from your online business via blogging, but I just felt it was a little too one dimensional, as Joel Comm didn't look too much past this (blogging). Some online businesses are not just about blogging! Having said that Joel does discuss affiliate marketing and ways to make money from your site via membership and coaching programs but again its geared around your knowledge and doesn't touch on other online business strategies for those who may be trying to make money online via other initiatives i.e. selling products.

That said this book is easy to read and isn't overly complicated. Joel Comm delivers by providing a number of models on how to make money, most of which are geared around Google AdSense. He does though delve into AdSense discussing the importance of ad layout and formatting. At times I found I couldn't put this book down and was getting carried away with how I, someone who has never considered blogging, could maybe make a living from it. Joel Comm inspires you and makes you believe you can. I've never heard him talk, but he writes passionately, which I believe gives what he says credibility. If he believes it then I will too.
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Format: Hardcover Verified Purchase
I received Joel Comm's new book "KaChing" from Amazon and read it from cover to cover. The book is very well organized and an easy read for anyone. I consider myself quite web savvy and I found lots of little gold nuggets in this book. The concepts he explains are driven home with case studies. This is a great book if you dream of trading in the 9-5 for web entrepreneurship or need some extra cash.

A few years ago I bought an eBook on a forum from Joel that would later become the best selling book The AdSense Code: What Google Never Told You About Making Money with AdSense. I read it and implemented his suggestions and tips not expecting the great results that I got. My AdSense income increased significantly from his suggestions. After awhile I wondered what's next? I had heard that AdSense is the tip of the iceberg in revenue generation for websites. This book answers what's next and I'm expecting the same results from implementing the suggestions in this book!
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Format: Hardcover
When I first saw Joel back in 2005, he was known as an expert in making money with Google AdSense. His AdSense Code (an e-book back then)was $97 and the hot topic of many online marketer forum discussions on how to make more money with AdSense. To some people, Joel looked like a one-hit AdSense wonder, but he proved them wrong in short order.

I worked with Joel on an AdSense product back in 2006 and my experience is that he's always been a hands-on, regular guy; easy-going and nice to work with.

Watching Joel over the years, I see that he has a knack for knowing what marketing will work, what the average guy likes and then he acts on that instinct in a big way. He's moved into many arenas in the world of marketing online and offline, and knows what he's talking about from experience. As you'll read in the book, Joel's been successful online since 1995 and not a one-hit wonder at all.

This book is written and formatted to be very easy-to-read, specifically for someone not really experienced in marketing online. It reads fast and covers alot of ground. It's not a techie book and all terms and concepts are explained clearly.

I recommend KaChing for someone who is a newbie or beginner in online marketing and who wants to know different ways to create a business online that works (from someone who's done it for real).

If your expecting a detailed, step-by-step program or model on starting a website and making it profitable, then this isn't the right book for you. (There's hundreds of those products and courses online) Or if you expect to start online and immediately make thousands, it's not that kind of book--despite the title.
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