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KaChing: How to Run an Online Business that Pays and Pays
 
 

KaChing: How to Run an Online Business that Pays and Pays [Kindle Edition]

Joel Comm , Mark Victor Hansen
4.6 out of 5 stars  See all reviews (27 customer reviews)

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Editorial Reviews

Amazon.com Review

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

Amazon Exclusive: Q&A with Author Joel Comm

What is your experience with running online businesses?
I built my first website in 1995. WorldVillage.com was one of the first 25,000 sites in the world! Over the years, I have built dozens of sites, many of which I still own to this day. From editorial to advertising and marketing to social media, I’ve done it all.

Who is the audience for this book?
With the current state of our economy, there are millions of people looking for ways to supplement their income. While many people tout possibilities for making thousands or millions of dollars online, I believe many would be thrilled to have an extra $1000 or so each month. KaChing presents the Internet business opportunity in a way that is both fresh and attainable to those who seek to take control of their financial situation and future.

What is the most important thing you would tell someone looking to start an online business?
Don’t go looking for the next “hot” trend. Instead, figure out how your own personal passions, knowledge and skills can be leveraged to create an online business. Many make the mistake of looking outwards for success when the most reliable barometer really comes from within.

What are the most common mistakes you see people make when running an online business?
They try to do too much on their own. The key is to align yourself with others whose talents and gifts complement yours. I can’t design or code my way out of a paper bag, so I don’t even try. Instead, I partner with or outsource to others who are able to accomplish the tasks far better than I could ever hope to. That frees me up to focus on doing what I do best. This will be different for each person.

How did you come up with the title KaChing?
Everyone can relate to the ringing cash register sound of a sale being made. Once you understand how to leverage your own interests to build an online business, you can begin to envision the reality of generating a substantial income on the Internet. It’s a pleasing sound that makes people smile. And when you get to push that KaChing Button for the first time, signifying your first dollar online, it is very empowering.

Review

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)

Product Details

  • File Size: 2501 KB
  • Print Length: 260 pages
  • Page Numbers Source ISBN: 0470597674
  • Publisher: Wiley; 1 edition (May 21, 2010)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B003NX7324
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #158,290 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
106 of 113 people found the following review helpful
good for some people June 24, 2010
By E. Helm
Format:Hardcover|Amazon Verified Purchase
I have been looking for legitimate ways to make money online and got this book to help me do just that.

Some of the book was great, but there were also a lot of confusing and unorganized parts. In short, the book was all over the place.

Some of the sections were very basic and others more advanced. I'm not sure if it's for a beginner or somebody that is advanced. It doesn't really focus on one group. You'll get something out of it I'm sure, but if you're like me, only about half of it will apply to you. Because of this, I'm rating it right down the middle.

A few days before this book, I read Laptop Lifestyle - How to Quit Your Job and Make a Good Living on the Internet (Volume 1 - Quick Start Guide to Making Money Online) and was glad to have done that, since I feel it helped me to "read between the lines" with the information in this book. There were times when reading this one that I was going right along with the author, understanding what he was saying, but then he'd lose me by jumping to something else without finishing the thought. At the end, I was left with a bunch of odds and ends of a big picture but no real plan of action for making money now, with the exception of Adsense ads on a blog I have. If all the needed information to make a good living online was in this book, it wasn't organized well. He talks about blogging a lot, so perhaps this book was developed from random blog articles?

Just to give you an example of what I'm talking about, the first part of the book is a very basic section he talks about setting up a blog with Blogger. Then he talks about adding ads to make money from it. I was with him at this point and that's what I've done so far. He gives a list of banner ad companies and talks about Google Adsense and that was helpful to me. If you are not online at all, this is a good thing to read to make that happen although some of the finer details and technical terms are not explained well. If you've been doing this a long time, maybe you'll do better than me at figuring out how it all fits together, but if you've been doing it a long time, you're probably beyond a free blog on Blogger, too. I just started and am already seeing the limitations.

I enjoyed the part where he talks about "7 Types of Content" to put on blogs. For example, posts that review things, posts that interview people, "Top 10" lists, and Q&A posts. This gave me some good ideas and was the highlight of the book for me.

Then he starts to get more advanced and talks about buying articles to post on your blog, which I think is a good idea, because I'm busy. My hope of saving some time didn't last long though because when I went to the site he recommended, it appeared to be brand new, with only a few articles to purchase.

This is the kind of "back and forth" you get with this book. One minute you're following along and completely with him, then there is a detour that kind of derails the plan or at the very least confuses it. One minute he's doing something for beginners, like helping you get a free blog up, and then he spends an entire section talking about legal issues of posting testimonials.

Then he talks about passive revenue with membership sites. Then speaking. Then coaching programs. Then branding strategies. Then how to deal with PR and media people.

There is a lot of information here, but very little detailed information. If you are looking for a book that is going to guide you step-by-step to a business that makes money online, this is not it.

What this book does well is give you little ideas you can use in an existing business. The only problem there is that he jumps around to so many areas, he doesn't give the finer points of anything. I was hoping for more specifics.
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14 of 15 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
When I bought this book there wasn't too many reviews and so I relied a little on the title to sway me 'How to Run an Online Business that pays and pays'. That was what I was after and so I was hooked.

Initially I was a little disappointed, not much, but a little hence the 4 stars. I say this only because I felt the book largely centres around blogging your passion, your expertise or what interests you. Many of the tools, techniques and advice that Joel Comm discusses tie back to making money from blogging. Sure you can make money from your online business via blogging, but I just felt it was a little too one dimensional, as Joel Comm didn't look too much past this (blogging). Some online businesses are not just about blogging! Having said that Joel does discuss affiliate marketing and ways to make money from your site via membership and coaching programs but again its geared around your knowledge and doesn't touch on other online business strategies for those who may be trying to make money online via other initiatives i.e. selling products.

That said this book is easy to read and isn't overly complicated. Joel Comm delivers by providing a number of models on how to make money, most of which are geared around Google AdSense. He does though delve into AdSense discussing the importance of ad layout and formatting. At times I found I couldn't put this book down and was getting carried away with how I, someone who has never considered blogging, could maybe make a living from it. Joel Comm inspires you and makes you believe you can. I've never heard him talk, but he writes passionately, which I believe gives what he says credibility. If he believes it then I will too. Importantly he is a realist, advising making money from an online business takes time, effort in building networks and then more time. It doesn't happen overnight.

If you blog and want to make money from it, then I'm sure this book will help as many of the tips, tools and techniques suggested are clear and easy to understand. If you run an online business selling a product then I believe there are better books on internet marketing, searching engine marketing etc.
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25 of 30 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I received Joel Comm's new book "KaChing" from Amazon and read it from cover to cover. The book is very well organized and an easy read for anyone. I consider myself quite web savvy and I found lots of little gold nuggets in this book. The concepts he explains are driven home with case studies. This is a great book if you dream of trading in the 9-5 for web entrepreneurship or need some extra cash.

A few years ago I bought an eBook on a forum from Joel that would later become the best selling book The AdSense Code: What Google Never Told You About Making Money with AdSense. I read it and implemented his suggestions and tips not expecting the great results that I got. My AdSense income increased significantly from his suggestions. After awhile I wondered what's next? I had heard that AdSense is the tip of the iceberg in revenue generation for websites. This book answers what's next and I'm expecting the same results from implementing the suggestions in this book!
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Most Recent Customer Reviews
Good Guide for Making Money on the Internet!
KaChing does a really comprehensive job explaining how someone can use information products to make money online. Read more
Published 11 months ago by goldenrulecomics
One of The Best Reference Books!
Author Joel Comm is a well known author of great guides regarding on-line selling. This book is full of tips that work and easy to read and implement his guidance. Read more
Published 13 months ago by JerseyGirl
Outstanding Motivational Bood
I originally found KaChing at the library. By the time I had read the first 20 pages I knew I had to purchase my own copy, which I did from Amazon. Read more
Published 14 months ago by Jan Shoop
Gets your business up and running
I have enjoyed Joel's other books and looked forward to reading this one. Packed with lots of great info and steps to getting your business on the road to success. Read more
Published 16 months ago by Gerry Hartigan
Very motivational and useful book
Thanks to Joel Comm for a great book. It's a great guide and motivation to those who are serious about making money online. Read more
Published 19 months ago by Vadim
A Good Beginner's Guide to Starting a Business Online
Now is one of the best times to start a business, whether you want to start one online or offline. The reason is that a recession is always a good time to start a business because... Read more
Published 20 months ago by Jinger Jarrett
Solid help
I found this book to give solid, but basic web site money making advice. The examples were clear and helpful. The author's enthusiasm for the subject was refreshing. Read more
Published 20 months ago by Dr. Philip Copitch
Can't recommend this!
This is my first time reading a book by Joel. I have gotten so many emails from him, I have started to block all of his emails all together. Read more
Published 20 months ago by Tom Smart
KaChing: How to Run an Online Business That Pays and Pays (WILEY)
In "KaChing: How to Run an Online Business That Pays and Pays," author Joel Comm (Twitter Power) explains how users can take what was once viewed as a largely free medium (the web)... Read more
Published 20 months ago by BlogOnBooks
Good insight of online business marketing
I have been following Joel Comm for quite some time on his web sites, Top One Report publication, and have read his other books too . Read more
Published 20 months ago by Norman Scheliga
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More About the Author

Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.


Popular Highlights

 (What's this?)
&quote;
The more specific the topic of a web site, the more dedicated the audience, the easier it is to market, and the more the sites users are worth to companies active in that niche. &quote;
Highlighted by 64 Kindle users
&quote;
Make the introduction hard-hitting. In RSS feeds and on blog home pages, users will see only the first few lines of the article, and theyll use those lines to decide whether to continue reading. &quote;
Highlighted by 57 Kindle users
&quote;
For an in-depth look at Google AdSense, and to learn more of my specific strategies, I invite you to download a free copy of my 230-page guide at AdSense-Secrets.com. &quote;
Highlighted by 57 Kindle users

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