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Do you like Cheese?
on October 8, 2009
First off let me start off by saying that this is NOT a personal attack on Tiesto, I doubt that he will even read this but just to offer my perspective and opinion on this album. I have given prior 5 star reviews on Tiesto so I am not hating on him or the album.
This album is strictly intended for the mainstream, notice all of the collaborations noticeably with Nelly Furtado and with various up and coming artists. The Goal is to make Dance/Electronica music more known in the US, where while making strides, is still in its infancy and who better than to have a household name like Tiesto make an attempt at reaching this feat and make the general public more aware of this genre. Tiesto has reached an amazing amount of success for one reason, his music! No doubt the man is a great businessman as well but he has built legions of fans throughout the world by his great DJ sets and tracks like Silence, and albums like In My Memory, Just Be, etc. This album however is completely different and is NOT how Tiesto became who he is today. This is a completely new direction and perhaps a huge gamble as he aims to please and attract a new legion of listeners while perhaps turning the shoulder to his fanbase (I certainly feel this way). I can understand wanting to be different and not sounding the same but you can stay faithful to your genre without falling into that pitfall.
I feel as though the album sounds incomplete, extremely cheesy a bit rushed and the collaborations are there to attract attention but in and of themselves have no substance or identity. The production level on this record has gone lower than previous efforts and that is the biggest disappointment of all. The tracks sound extremely simple and predictable with the exception of fresh fruit and the title track Kaleidoscope. If you listen to his Club Life series then you know that there is way and I mean WAY better music being produced nowadays by up and coming artists. I mean when I think of the name Tiesto, I expect top quality and nothing less then the best. However this is not the case with this album by no means. There will no doubt be people that disagree with me and perhaps love this album for what it is and thats fine but for those that have been fans since the magik days know that he is walking away from who we became to know and love and perhaps for good. That is fine with me, if you wanna be a sell out that's ok, if you want to be commercial that is fine too, but please just don't suck in the process of doing it! I say this because this albums production level is very low. Go listen to Above and Beyond, DJ Shah, Airbase or Remixes by "The Blizzard" or Richard Durand and you will know exactly what im talking about!
By the way what is up with the cover photo!?! Could you possible scream "EGO" any louder!?! Seriously, massive photo shop work done, its unreal. Also they make him look 21, talk about propaganda! What is up with that pose? By the way have you heard the actual lyrics to these songs? One only has to sing along to realize that half the time the music makes no sense. How about the song titles, wtf!?!
Louder than Boom? Bend it like you dont care? You are my diamond? Who came up with these title names? Get out of here with that Shhh!
Regardless of my dislike with this album, I still have tons of respect for Tiesto for his previous work and because the man is a phenomenal DJ and I support him whenever in town. But boy this album is a massive letdown. Perhaps its a personal demand from the current label he is working with to shape this new sound or whatever but certain artists cant handle commercial success, I.E. Metallica, while the genre is different the concept remains the same as they get bigger and labels demand different styles there music isnt as great. I know he mentioned that LA had influenced his work but let me tell you right now this is NOT L.A.! The clubs are not bumping this type of music.
Im really hoping this is just an experiment and that this is just a fluke. Im not expecting Tiesto to go back to his roots but just to create something better than this. I know he definitely has it in him to do a lot better. Cheers!