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Karma Cola [Paperback]

Gita Mehta (Author)
3.8 out of 5 stars  See all reviews (31 customer reviews)


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Book Description

March 13, 1991
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.


Editorial Reviews

Review

"A witty documentary satire... In only 201 pages Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. Given her subject this is a miracle of rationalism and taste."

Time



"It's as if Tom Wolfe had gone to India, changed his white suit for a dirty dhoti, and freaked out by the sacred ghats.... There are enough crazy characters, stories and wild scenes here for several novels, and the entire book offers what must be the real juice and color of modern India seen from the inside."

Library Journal

"Ms. Mehta writes about the clash of Eastern and Western cultures... earthy wit that the reader's interest is instantly engaged."

Baltimore Sun "Mehta's message is ... that the best things in each culture are the hardest won, over the longest time and at greatest pain...how in the movement from one culture to another, much of a generation lost its sense that life has any values at all."

The Boston Globe

From the Publisher

"It is a sad, hilarious, rueful tale and Mehta tells it with a rich fund of irony, satire, acerbic wit and insight."--The Los Angeles Times --This text refers to an alternate Paperback edition.

Product Details

  • Paperback
  • Publisher: Ballantine Books (March 13, 1991)
  • Language: English
  • ISBN-10: 0449906043
  • ISBN-13: 978-0449906040
  • Product Dimensions: 8 x 5.4 x 0.6 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #3,162,405 in Books (See Top 100 in Books)

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Customer Reviews

31 Reviews
5 star:
 (14)
4 star:
 (5)
3 star:
 (7)
2 star:
 (2)
1 star:
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Average Customer Review
3.8 out of 5 stars (31 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

23 of 24 people found the following review helpful:
4.0 out of 5 stars Karma Cola maintains its fizz..., October 2, 2000
By 
Richard Wells (Seattle, WA USA) - See all my reviews
(REAL NAME)   
This review is from: Karma Cola (Paperback)
I've come to this book a little late in its publishing history, and though the story is dated in terms of the mass of seekers who descended on India in the 60's and 70's westerners still seek the "wisdom of the east," and this Karma Cola has not lost its fizz. This is an angry, critical, sarcastic look at the rage for inner peace that has driven many seekers to psychiatric care, and many gurus to the bank. It's also a book filled with sadness as Gita Mehta both castigates and mourns - for her country's spiritual traditions stacked into the supermarket of the latest craze; and for the naive who believe hard won self-knowledge can be had with the touch of a teacher's hand - or a certain less visible appendage. It's finally true that if you can't find peace and love at home you probably won't find it in India either. Besides, six thousand years of spiritual and cultural history just shouldn't be toyed with.
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23 of 27 people found the following review helpful:
3.0 out of 5 stars True, but Very Partial and Unfair, June 3, 2005
I read this book during my research about spiritual tourism in India. Mehta is a professional writer from a secular elite Indian family. Taking place in the 1970s, the author snipes at both Western New Agers and Indian gurus. The former are criticized for their blind naivete in searching for enlightenment in India; the latter are denounced for their shrewd manipulation of wealthy foreigners, for their own material (sometimes sexual) benefit. I witnessed similar situations.

However, Mehta was way too selective in what stories to tell, and she says nothing positive at all about spiritual search. Underlying her sarcastic sense of humor, there lies a basic exclusionary assumption: Mehta is against the mixing of East and West. Her irritation with such experiments leads to often unfair commentary (such as, contrary to what she claims, Bhagwan Rajneesh was never seen as a god by his Western disciples). Mehta ends up throwing the baby out with the bath water.

For more descriptive, less judgmental accounts on Westerner travelers in India, the reader may try Cleo Odzer's auto-biographical "Goa Freaks", as well as Anthony D'Andrea's "Global Nomads", both of which examining the lifestyle of Westerners in Goa and Pune.
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13 of 15 people found the following review helpful:
4.0 out of 5 stars Not the usual view of India, February 6, 1998
Karma Cola is definitely required reading for any westerner interested in things Indian or perhaps contemplating hitting the Dharma trail. Its recognition that misunderstanding goes both ways (eg. the anecdotes about gurus treatment of their Western students) is a good reality check for those of us whose spiritual search has taken us there. Ms Mehta gently reminds us that trying to absorb 5000 years of experience and living may take a little more than a few weeks of squat loos, and some Om Mani Padme Hums.

This is the first time I've ever read a book about the move of Eastern thought into the West which was not written by a Westerner. In some ways sobering, it is also witty and at times poignant.


By the way, an earlier reviewer lambasted the author for attributing the wrong language to clerks from Kerala. That mistake has been fixed in the edition I have (Minerva 1997 paperback).

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I went from one candle-lit barsati to another, chancing upon a hypodermic event here, a seance there, until I finally found the gentlemen who had invited me to visit. Read the first page
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platform heels, burning ghats
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Hare Krishna, New York, Anand Margis, Future of Mankind, Enlightened One, Francis Xavier, South American, Transcendental Meditation, Vigyan Bhavan, Anjuna Beach, Eastern European, Indo-Jazz Yatra, The Tantrics
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