Kathryn the Grape® Book Series Wins Mom's Choice Award®
San Diego, CA (PRWEB) February 15, 2012
Peachy Honor for Grape Author: Kathryn Cloward Shares Mom’s Choice Award
Feb. 15, 2012
The honored books—Kathryn the Grape—Just Like Magic and Kathryn the Grape’s Colorful Adventure—feature an “everyday girl” who helps children develop authentic self-love.
Cloward shares the prize with the books’ co-authors, Jody Duhamel and Ginny Hornby, and illustrator Christine Winscott, according to Kandon Unlimited, which is Cloward's company that owns all rights to Kathryn the Grape and publishes the books under the Kandon Publishing division.
“This is certainly icing on the cake. While our greatest reward is experiencing the spark of recognition from children when they understand the messages we’re sharing through Kathryn the Grape, receiving a Mom’s Choice Award affirms that our purposeful work is not only kid-approved, but parent-approved, too.”
Cloward says sales are going well.
“We are seeing book sales increasing each month because we are getting more and more exposure,” she said Wednesday. “With the second book’s release, kids are wanting more and more of Kathryn the Grape, and appreciative parents are spreading the word to their friends and family that our books are great message rich books.”
She says national exposure helps too, and: “We sell a lot of books through our website and through our distributor, who is the direct link to Ingram and Baker & Taylor (the two largest book wholesalers in the U.S.) and Amazon.com.”
Cloward is counting on a faithful following that understands that “we are a grassroots mom-run business, and they help us spread the word. While good old fashioned word of mouth and social media help us share Kathryn the Grape, I always knew we needed to market ourselves in different and dynamic ways, to set Kathryn the Grape apart from being just another available kids book.”
She says she offers free assemblies.
“I visit preschools and elementary schools conducting educational and inspirational assemblies for students. Parents are able to pre-order autographed books for their kids at a discounted price and the students go home that day with their own book. It is really special.”
A music album set for release April 1 will help open up Kathryn the Grape to a larger market, she says, noting the songs are radio ready with a some tracks that are pop sounding.
“Kids like the music that is played on the radio, but parents are not always pleased with the messages the song lyrics include,” she said. “The Believe album is made up of seven songs kids and parents will want to sing and dance along too.”