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How to Keep on Running a Successful Design Company Paperback – July, 1999

ISBN-13: 978-1861541307 ISBN-10: 1861541309 Edition: New edition

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Product Details

  • Paperback: 280 pages
  • Publisher: Booth-Clibborn Editions; New edition edition (July 1999)
  • Language: English
  • ISBN-10: 1861541309
  • ISBN-13: 978-1861541307
  • Product Dimensions: 8.3 x 6 x 1.4 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,648,816 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

Format: Paperback
I had the pleasure and privilege to meet Marcello Minale once and I will never forget his charisma or his enthusiasm for design. Both are very much in evidence in this book, in which he shares not only his professional experiences but also his personal insights into subjects like branding, architecture, sports, life and love. How did CAD change architecture? How do Doc Martens sell without advertising? This is a book I keep referring back to. Minale is the clever, opinionated but ultimately loving uncle we all wish we had standing over our shoulder offering good advice as we struggle to solve the challenges we face. His infectious smile comes through in his writing, and his pearls of wisdom are unforgettable. I wish he were still around.
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Format: Paperback
Mr. Minale writes with a true Italian passion for art! The book offers a genuine insight into managing a multi-disciplinary design business whilst being both entertaining and instructional.
A good light-read. I enjoyed it!
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Format: Paperback
i must say that i read this book again and again from time to time. it is very helpful for those who are in the design industry..
Grazie Marcello!
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