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Keep Your Brain Alive: 83 Neurobic Exercises to Help Prevent Memory Loss and Increase Mental Fitness [Paperback]

Lawrence Katz , Manning Rubin
3.9 out of 5 stars  See all reviews (73 customer reviews)

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Book Description

November 1, 1998
No more punch lines that just slipped away. No more names on the tip of your tongue. No more senior moments! Drawing on cutting-edge neurological research, how to keep your brain alive: 83 neurobic exercises brings help to everyone whose memory is starting to slip. Devised by Dr. Lawrence Katz, a professor of neurobiology at Duke University Medical Center, and Manning Rubin, author of 60 Ways to Relieve Stress in 60 Seconds, here is a regimen of mental cross-training that can be done anywhere, by anyone, at any time of day. The premise is simple: When you exercise the brain, you release natural growth factors called neurotrophins, which in turn enhance the brain's level of fitness. And nothing so easily stimulates the brain as breaking routines and using the five senses in new and unexpected ways. So if you're right-handed, wake up tomorrow and brush your teeth with your left hand. Or close your eyes before you get into the car and then get the key into the ignition. Every time you open a new circuit in your brain, it's like doing a round of mental sit-ups, without the pain.

Frequently Bought Together

Keep Your Brain Alive: 83 Neurobic Exercises to Help Prevent Memory Loss and Increase Mental Fitness + Brainfit: 10 Minutes a Day for a Sharper Mind and Memory + Brain Games #1: Lower Your Brain Age in Minutes a Day (Brain Games (Numbered))
Price for all three: $28.88

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Product Details

  • Paperback: 148 pages
  • Publisher: Workman Publishing Company; updated edition (November 1, 1998)
  • Language: English
  • ISBN-10: 0761110526
  • ISBN-13: 978-0761110521
  • Product Dimensions: 5.4 x 0.5 x 7.2 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Best Sellers Rank: #50,304 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

OVER 40? GETTING FORGETFUL? TROUBLE LEARNING NEW TRICKS?

Introducing Neurobics, a unique brain exercise program based on the latest neuroscience research. These deceptively simple exercises help stimulate the production of nutrients that grow brain cells to keep the brain younger and stronger. Neurobics uses the five senses in unexpected ways and shakes up everyday routines. The exercises are offbeat, fun, and can be done anywhere, anytime. The result: a mind fit to meet any challenge-whether it's remembering a name, mastering a new computer program, or staying creative in your work.

Lawrence C. Katz, Ph.D., is the James B. Duke Professor of Neurobiology at Duke University Medical Center. His research focuses on brain development.

Manning Rubin is a Senior Creative Supervisor at K2 Design in New York City, and the author of 60 Ways to Relieve Stress in 60 Seconds.

About the Author

Dr. Lawrence Katz was a professor of neurobiology and researcher at Duke University Medical Center. He lived in Durham, North Carolina.

Manning Rubin, a former Creative Director at J. Walter Thompson and Senior Creative Supervisor at K2Digital, Inc. is now at work on several new books. He lives in Pawlet, VT.

Product Details

  • Paperback: 148 pages
  • Publisher: Workman Publishing Company; updated edition (November 1, 1998)
  • Language: English
  • ISBN-10: 0761110526
  • ISBN-13: 978-0761110521
  • Product Dimensions: 5.4 x 0.5 x 7.2 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Best Sellers Rank: #50,304 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
163 of 172 people found the following review helpful
By A Customer
Format:Paperback
Keep Your Brain Alive By Lawrence C. Katz,Ph.D and Manning Rubin

Reviewed by Nancy Newman whose novel "Disturbing The Peace" is to be published by Avon Books this fall

If you've been suffering periodic memory lapses lately and are worried a your middle-aged brain is turning to mush, take heart. Help is here in the form of a terrific little book called Keep Your Brain Alive by Lawrence C. Katz,Ph.D. and Manning Rubin. Based on the latest scientific research from around the world, the book offers a short explanation of how the brain functions, then goes on to describe a unique program called neurobics (aerobics for the brain) which can keep your mind healthy and agile even as you and your brain age

The balance of science and exercises is organized and written in a way that let's you understand enough about what's happening in the brain without bogging you down with technical explanations. Basically the system uses the brain's ability to produce it's own nutrients that strengthen and preserve brain cells and applies that to the discovery that nerve cells in adult brains can be stimulated to grow dendrites with these nutrients. As we age our lives tend to become so routinized that we rely too heavily on only one or two senses and many pathways in the brain's circuits become inactive. As a result there is a thinning out of dendrites. Since these threadlike tendrils receive and process information from nerve cell to nerve cell, our minds can begin to feel sluggish.

But according to the authors, this situation can be vastly improved by presenting the brain with unexpected combinations of the senses in novel ways, thereby stimulating it to increase the health and complexity of its dendrites and thus giving memory and mental agility a boost....

The eighty-three exercises offered in the book are simple, fun and easy to integrate into daily life. Try brushing your teeth or buttoning your shirt in the morning with your less dominant hand. Scramble the location of familiar objects in your office. Take a whiff of pungent spices at an ethnic market. Make your way through your bedroom without turning on a light. You're giving your neural pathways a workout. Soon you'll be thinking up your own neurobic exercises. Growing older doesn't have to mean growing dimmer, say Katz and Rubin, not if you start living neurobically. Read more ›

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132 of 139 people found the following review helpful
2.0 out of 5 stars Rip February 13, 2007
Format:Paperback|Amazon Verified Purchase
I'm very disappointed with this book. While it's based on fundamentally solid brain science, there's not enough meat in here to justify an entire book.

This book offers the following to strengthen your brain (i.e. build and activate new neural connections): "1. Involve one or more of your senses in a novel (new) context, 2. Break a routine activity in an unexpected, nontrivial way." Basically, by breaking the routine and forcing yourself to learn new things or different ways of doing old things, new connections will develop within your brain and create thought processing and longevity benefits. If you're right-handed, start forcing yourself to use your left hand (I was taught this aspect almost 30 years ago). Take different routes to work. Start using other senses to take in data. You see a widget. You normally recognize it as such and move on. Here, it is suggested to pick it up, feel it, examine it, smell it, listen to it and more connections will develop. Go out and socialize. Nothing challenges the mind more than interacting with new people.

O.K. This is all good, valuable information. But the proceeding paragraph pretty much sums it up. The other 100 or so pages in this book are fluff, with examples of achieving novelty. [...].
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96 of 100 people found the following review helpful
4.0 out of 5 stars Simple: It Delivers What It Promises January 5, 2004
Format:Paperback
"Keep Your Brain Alive" offers simple, easy-to-maneuver exercises for ones brain. It is not rocket science nor do I believe it was written to prepare people for raising their bar on the genius scale.

What it CAN do is keep your saw sharpened as many people go on the decline... not as one reviewer suggested, when people are already senile.

I also appreciated the teachings in regards to growing new dendrites-the connective links which work as memory sharpeners - by taking simple actions like shaking up your breakfast menu using a multisensory approach to menu planning.

My children, ages 11 and 5, enjoyed doing some of the associative games which will also build dendrites.

Again, intentionally using these techniques and others in the book will do exactly as this book is intended: keep the mind fit... not create genius in 10 days or less.

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68 of 70 people found the following review helpful
5.0 out of 5 stars Accessible, intriguing, and fun! July 2, 2005
Format:Paperback
This book was published in 1999. Now six years later, the baby boomers are moving beyond middle age into their 60's! There is no way that anyone working as a professor in Neurobiology at Duke University Medical Center could get away with selling a book founded on fluff. Katz has structured a daily self responsible system which transposes complex principles of brain development into an accessible experiential application for the general public. He has provided a great service in an age where Alzheimers is indeed a threat to aging. His daily guides *do* work and they do stimulate the parts of the brain and neurosensors to which Katz refers. My husband and I have had a great deal of fun with this book. We're both active and (for right now) healthy and happy baby boomers. Writing with the non dominant hand one day this week as directed in the book, was challenging. I realized the great strength of the large motor muscles in my left hand from playing the piano professionally. The primary challenge was staying with the writing long enough to move through the frustrations of not being able to write well. I became increasingly aware of the astute vulnerable weakness of the small motor muscle control in my left hand and wanted to give up but didn't. As adults, we are usually rigid when it comes to revealing our vulnerabilities. This book challenges adults to penetrate their comfort zones and not wait until there is a stroke or some other debilitating condition which leaves a person without eyesight, hearing, the use of a sense or a particular area of the brain. Katz challenges the adult to minimize the two dominant senses, the visual and auditory, in his daily neurobic assignments. He makes it clear how the less used senses in modern times have been blunted in the modern technological societies.... Read more ›
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Most Recent Customer Reviews
4.0 out of 5 stars keep brain alive
item as described it was very interesting to read all the exercise. I found this very helpful as its for my parent. She enjoys it also, will order from this seller again.
Published 19 days ago by Vera J Buschur
5.0 out of 5 stars Keep Your Brain Alive
Very usefull. Lots of good information. That is all I wish to say. Your requirment for how many words is aggravating.
Published 2 months ago by Marilyn S. Register
5.0 out of 5 stars Love my book
I am looking time to use the book more often, I love "Brain Games" books, one of my favorite things is to sit & play games
Published 2 months ago by wandbe
5.0 out of 5 stars practical guidance for senior brains
I bough this book because it was recommended in a book by Deepak Chopra, MD and a Harvard Med school professor. Read more
Published 3 months ago by Loretta Ramseyer
4.0 out of 5 stars A nice book to put things in perspective
I like this book and it does add to my collection of memory books that helps me on every day and during those routines that can cause anxiety.
Published 4 months ago by kenneth mcmullen
4.0 out of 5 stars YES
If you want to train your brain, go right ahead. Cool introduction and useful approach to training your brain. I enjoy it.
Published 4 months ago by Gilda R. Seelke
5.0 out of 5 stars not mind numbing or boring
From page 50, 8. Aural Pleasures
"Read aloud with your partner. Alternate the roles of reader and listener. Read more
Published 4 months ago by Terry W. Strong
5.0 out of 5 stars Fun!
This book is full of fun, simple ideas to incorporate brain exercises into your ever day activities. It has ideas for things that you can do on your own or with a partner. Read more
Published 5 months ago by Lucille Love
4.0 out of 5 stars Fun Book--Outdated
One can benefit from this book, yet it's a wee bit outdated. Nevertheless, some of the exercises are still quite useful especially for those of us who have gone over the magic... Read more
Published 5 months ago by Dr. R. D. B. Laime
5.0 out of 5 stars vintage
I haven't yet read the entire book but what I have read has me eager for more information contained within.
Published 6 months ago by S. Cole
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