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Keep Your Brain Alive: 83 Neurobic Exercises to Help Prevent Memory Loss and Increase Mental Fitness Paperback – November 1, 1998


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Editorial Reviews

From the Back Cover

OVER 40? GETTING FORGETFUL? TROUBLE LEARNING NEW TRICKS?

Introducing Neurobics, a unique brain exercise program based on the latest neuroscience research. These deceptively simple exercises help stimulate the production of nutrients that grow brain cells to keep the brain younger and stronger. Neurobics uses the five senses in unexpected ways and shakes up everyday routines. The exercises are offbeat, fun, and can be done anywhere, anytime. The result: a mind fit to meet any challenge-whether it's remembering a name, mastering a new computer program, or staying creative in your work.

Lawrence C. Katz, Ph.D., is the James B. Duke Professor of Neurobiology at Duke University Medical Center. His research focuses on brain development.

Manning Rubin is a Senior Creative Supervisor at K2 Design in New York City, and the author of 60 Ways to Relieve Stress in 60 Seconds.

About the Author

Manning Rubin, a former Creative Director at J. Walter Thompson and Senior Creative Supervisor at K2Digital, Inc. is now at work on several new books. He lives in Pawlet, VT.


Dr. Lawrence Katz was a professor of neurobiology and researcher at Duke University Medical Center. He lived in Durham, North Carolina.
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Product Details

  • Paperback: 148 pages
  • Publisher: Workman Publishing Company; updated edition (November 1, 1998)
  • Language: English
  • ISBN-10: 0761110526
  • ISBN-13: 978-0761110521
  • Product Dimensions: 0.5 x 5.5 x 7.5 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #402,785 in Books (See Top 100 in Books)

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Customer Reviews

Very interesting and simple book to follow.
E. Panson
The first time I read it I skipped to the exercises and missed the whole point of the book.
DR Bulley
Use your senses in ways they are not accustomed.
Amazon Customer

Most Helpful Customer Reviews

141 of 148 people found the following review helpful By Scrutinizing Consumer VINE VOICE on February 13, 2007
Format: Paperback Verified Purchase
I'm very disappointed with this book. While it's based on fundamentally solid brain science, there's not enough meat in here to justify an entire book.

This book offers the following to strengthen your brain (i.e. build and activate new neural connections): "1. Involve one or more of your senses in a novel (new) context, 2. Break a routine activity in an unexpected, nontrivial way." Basically, by breaking the routine and forcing yourself to learn new things or different ways of doing old things, new connections will develop within your brain and create thought processing and longevity benefits. If you're right-handed, start forcing yourself to use your left hand (I was taught this aspect almost 30 years ago). Take different routes to work. Start using other senses to take in data. You see a widget. You normally recognize it as such and move on. Here, it is suggested to pick it up, feel it, examine it, smell it, listen to it and more connections will develop. Go out and socialize. Nothing challenges the mind more than interacting with new people.

O.K. This is all good, valuable information. But the proceeding paragraph pretty much sums it up. The other 100 or so pages in this book are fluff, with examples of achieving novelty. [...].
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161 of 171 people found the following review helpful By A Customer on April 28, 1999
Format: Paperback
Keep Your Brain Alive By Lawrence C. Katz,Ph.D and Manning Rubin
Reviewed by Nancy Newman whose novel "Disturbing The Peace" is to be published by Avon Books this fall
If you've been suffering periodic memory lapses lately and are worried a your middle-aged brain is turning to mush, take heart. Help is here in the form of a terrific little book called Keep Your Brain Alive by Lawrence C. Katz,Ph.D. and Manning Rubin. Based on the latest scientific research from around the world, the book offers a short explanation of how the brain functions, then goes on to describe a unique program called neurobics (aerobics for the brain) which can keep your mind healthy and agile even as you and your brain age
The balance of science and exercises is organized and written in a way that let's you understand enough about what's happening in the brain without bogging you down with technical explanations. Basically the system uses the brain's ability to produce it's own nutrients that strengthen and preserve brain cells and applies that to the discovery that nerve cells in adult brains can be stimulated to grow dendrites with these nutrients. As we age our lives tend to become so routinized that we rely too heavily on only one or two senses and many pathways in the brain's circuits become inactive. As a result there is a thinning out of dendrites. Since these threadlike tendrils receive and process information from nerve cell to nerve cell, our minds can begin to feel sluggish.
But according to the authors, this situation can be vastly improved by presenting the brain with unexpected combinations of the senses in novel ways, thereby stimulating it to increase the health and complexity of its dendrites and thus giving memory and mental agility a boost.
Read more ›
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97 of 101 people found the following review helpful By Julie Jordan Scott on January 5, 2004
Format: Paperback
"Keep Your Brain Alive" offers simple, easy-to-maneuver exercises for ones brain. It is not rocket science nor do I believe it was written to prepare people for raising their bar on the genius scale.
What it CAN do is keep your saw sharpened as many people go on the decline... not as one reviewer suggested, when people are already senile.
I also appreciated the teachings in regards to growing new dendrites-the connective links which work as memory sharpeners - by taking simple actions like shaking up your breakfast menu using a multisensory approach to menu planning.
My children, ages 11 and 5, enjoyed doing some of the associative games which will also build dendrites.
Again, intentionally using these techniques and others in the book will do exactly as this book is intended: keep the mind fit... not create genius in 10 days or less.
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69 of 71 people found the following review helpful By Sharon K. Cooper on July 2, 2005
Format: Paperback
This book was published in 1999. Now six years later, the baby boomers are moving beyond middle age into their 60's! There is no way that anyone working as a professor in Neurobiology at Duke University Medical Center could get away with selling a book founded on fluff. Katz has structured a daily self responsible system which transposes complex principles of brain development into an accessible experiential application for the general public. He has provided a great service in an age where Alzheimers is indeed a threat to aging. His daily guides *do* work and they do stimulate the parts of the brain and neurosensors to which Katz refers. My husband and I have had a great deal of fun with this book. We're both active and (for right now) healthy and happy baby boomers. Writing with the non dominant hand one day this week as directed in the book, was challenging. I realized the great strength of the large motor muscles in my left hand from playing the piano professionally. The primary challenge was staying with the writing long enough to move through the frustrations of not being able to write well. I became increasingly aware of the astute vulnerable weakness of the small motor muscle control in my left hand and wanted to give up but didn't. As adults, we are usually rigid when it comes to revealing our vulnerabilities. This book challenges adults to penetrate their comfort zones and not wait until there is a stroke or some other debilitating condition which leaves a person without eyesight, hearing, the use of a sense or a particular area of the brain. Katz challenges the adult to minimize the two dominant senses, the visual and auditory, in his daily neurobic assignments. He makes it clear how the less used senses in modern times have been blunted in the modern technological societies.Read more ›
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