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5 of 6 people found the following review helpful:
5.0 out of 5 stars
A GREAT resource.,
By L. Wieder (Washington, DC USA) - See all my reviews
This review is from: 'Keeping Members: The Myths and Realities (213551) (Paperback)
I've been in association and nonprofit marketing for 12 years, and this is one of the best resources I've found. It offers sound advice based on research and case studies from a range of associations, and does a good job addressing the "myths" that many people assume are true about getting and keeping more members. The "Strategic Retention Audit" at the end provides a valuable checklist. This book should be on the shelf of every professional who works for a membership organization.
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