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2 Reviews
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Average Customer Review
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4.0 out of 5 stars
not a textbook, but obviously author from sports industry.
I bought this book from Amazon in 1996 and only briefly read some chapters. At that time I was in Beijing, China, busy as a director of a pro sports team. Recently I read again this book. It's my fifth year in US and I have a good picture of pro sports. I'm knowledge on basketball marketing, franchise, basketball media,
Published on June 17, 2003 by dingzi
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6 of 7 people found the following review helpful:
2.0 out of 5 stars
A very general book covering the main points of sports marke
If you are looking for a detailed, in-depth study of sports marketing, do not buy this book. This is a general book for college students covering the most basic topics on the subject. I would definitely recommend it for students working on their thesys or some sort of paper. If you are a professional seeking for something serious, try another book
Published on October 5, 1999
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6 of 7 people found the following review helpful:
2.0 out of 5 stars
A very general book covering the main points of sports marke,
By A Customer
This review is from: Keeping Score: An Inside Look at Sports Marketing (PSI Successful Business Library) (Paperback)
If you are looking for a detailed, in-depth study of sports marketing, do not buy this book. This is a general book for college students covering the most basic topics on the subject. I would definitely recommend it for students working on their thesys or some sort of paper. If you are a professional seeking for something serious, try another book
4.0 out of 5 stars
not a textbook, but obviously author from sports industry.,
By "dingzi" (Durham, NC United States) - See all my reviews
This review is from: Keeping Score: An Inside Look at Sports Marketing (PSI Successful Business Library) (Paperback)
I bought this book from Amazon in 1996 and only briefly read somechapters. At that time I was in Beijing, China, busy as a director of a pro sports team. Recently I read again this book. It's my fifth year in US and I have a good picture of pro sports. I'm knowledge on basketball marketing, franchise, basketball media, I recommend this book. |
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Keeping Score: An Inside Look at Sports Marketing (PSI Successful Business Library) by David M. Carter (Paperback - March 1, 1996)
Used & New from: $0.01
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