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2 of 2 people found the following review helpful
5.0 out of 5 stars Great, June 17, 2011
This review is from: Keeping Up with the Joneses: Envy in American Consumer Society, 1890-1930 (Hardcover)
Matt offers something special in this book. I read it for a history course in undergrad (if you go to UNCW and have Dr. Gordon you may read it). Its a great read though even as a non-fiction. The book tracks the birth of consumerism in the United States, which was a nascent concept in the period Matt addresses. It truly is amazing at how Americans went from satisfied and content individuals to product hungry mongers in only a couple short decades... Obviously the industrial revolution provided the platform with the goods, but nevertheless it is quite amazing to think about what this nation was before consumerism hit and became a staple in both our economy and our everyday lives. As I recall, this book may also address the advertising devlopment that directly correllated with consumerism itself.

Great read and it will enlighten you and make you think about your next frivilous purchase from Amazon and whether or not you are just "keeping up with the joneses"
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5.0 out of 5 stars ... among women) to something that was acceptable and even good for society, July 21, 2014
This review is from: Keeping Up with the Joneses: Envy in American Consumer Society, 1890-1930 (Hardcover)
A history of envy at the turn of the 19th century that documents how envy transitioned from something that was sinful (particularly among women) to something that was acceptable and even good for society. This shift was due to an Darwinism, secularism, movies, and complemented the growth of consumer culture (advertising, installment purchasing,department stores, mail order catalogs, mass circulation magazines, and movies). Matt did a wonderful job in writing a detailed and accessible work; she includes many sources in her work and images of ads from the period. Her main thesis of this transition is shown among "city women and the quest for status," "envy in the office," on the farm, and among children.
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Keeping Up with the Joneses: Envy in American Consumer Society, 1890-1930
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