Kellogg on Advertising and Media and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $29.95
  • Save: $12.73 (43%)
FREE Shipping on orders over $35.
Only 12 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Kellogg on Advertising an... has been added to your Cart
FREE Shipping on orders over $35.
Used: Good | Details
Sold by Prime1
Condition: Used: Good
Comment: The cover and dust jacket have visible markings and wear. The pages show normal wear and tear. All shipping handled by Amazon. Prime eligible when you buy from us!
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Kellogg on Advertising and Media Hardcover – April 25, 2008

ISBN-13: 978-0470119860 ISBN-10: 0470119861 Edition: 1st

Buy New
Price: $17.22
25 New from $10.00 24 Used from $2.01
Amazon Price New from Used from
"Please retry"
"Please retry"
$10.00 $2.01

$17.22 FREE Shipping on orders over $35. Only 12 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

Kellogg on Advertising and Media + Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management + Kellogg on Marketing
Price for all three: $60.47

Buy the selected items together

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 82%). Print edition purchase must be sold by Amazon. Learn more.

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

Editorial Reviews

From the Inside Flap

How to use advertising and media more effectively is perhaps the number one issue in marketing today. Marketers are increasingly turning away from traditional mass advertising to online and mobile ads, alternative media, product placement, branded entertainment, and other "marketing services." Yet most marketers have a sense of being in uncharted territory. This book is the ultimate guide to communicating with consumers in today's advertising and media climate.

Did you know that advertising agencies now generate more revenue from "marketing services" than from traditional media? Companies like P&G are creating online shows. Traditional media are taking on new life as well. Interactive televisionand television ads customized for con-sumers are growing in popularity. ESPN is a television network but it is also a magazine, online site, radio network, mobilenetwork, and more. It is a "media brand." And like National Geographic and many others, it offers myriad ways of communicating with consumers. All of these developments offer new opportunities for marketers to engage consumers.

Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that.

From the Back Cover

Kellogg on Advertising & Media

Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including:

  • Bobby Calder and Edward Malthouse on the impact of brand and media engagement

  • Claudio Marcus (Visible World) on digital technology and customized advertising

  • Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising

  • James Webster on new trends in audience measurement

  • Scott Berg (Hewlett-Packard) on advertising in the new media world

  • Angela Lee on advertising strategy and the unconscious mind

  • Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change

  • Richard Kolsky and Bobby Calder on integrating advertising and media content

  • Clarke Caywood on the future of public relations

  • James Newcomb (Boeing) on linking sales to marketing in B-to-B companies

  • Michelle Roehm and Alice Tybout on crisis management and damage control

  • Daniel Diermeier on company reputation and monitoring the media

  • Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

What Other Items Do Customers Buy After Viewing This Item?