Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners 1st Edition

11 customer reviews
ISBN-13: 978-0471478553
ISBN-10: 0471478555
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Editorial Reviews

From the Inside Flap

Continuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere.

Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer.

Setting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness—and help you profit from it.

The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you.

Using the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker—whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.

From the Back Cover

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
  • Measuring your firm's competitive advantage
  • Analyzing opportunities and threats in your industry
  • Responding to a competitor's strategy and pricing
  • Coping with entry into new markets
  • Positioning your firm against the competition
  • Developing a sustainable, long-term competitive advantage
  • And much more
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Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (August 5, 2005)
  • Language: English
  • ISBN-10: 0471478555
  • ISBN-13: 978-0471478553
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #74,610 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on March 16, 2007
Format: Hardcover
This concise guide to strategy offers an excellent basic introduction to business strategy. David Dranove and Sonia Marciano not only outline their own benefits-minus-cost ("B - C") approach to strategy; they also usefully summarize the essentials of other widely accepted approaches, most notably that of Harvard Business School professor Michael E. Porter. They write lucidly, avoid academic jargon and stay focused on the essentials without burdening the reader with unnecessary detail. They illustrate their discussion with examples drawn from actual business successes and failures and two case studies, one from the airline industry and the other from the health-care industry. We recommend this book to beginning managers looking for a strategy primer. Experienced strategists can turn to it for a refresher course in fundamental business truths.
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23 of 27 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on June 5, 2006
Format: Hardcover
The last time I checked, Amazon and its online partner Borders sell more than 53,000 different books on the general subject of strategy. Presumably this number will continue to increase as organizations become more actively involved with formulating and then executing an effective strategy.

What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University and on faculties elsewhere. In this instance, co-authored by Kellogg's Daniel Dranove and Sonia Marciano, Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School.

I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which are carefully organized within nine chapters which range from "Getting Ready to Do Strategy" (with Samsung providing the illustrative example) to "Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market." Case studies in and of themselves can be very informative. In this volume, the use of these three and others is especially effective as a means by which to illustrate both common business situations as well as the key points made in the article in which each case study is included.

Those who read this book are provided with an abundance of concepts, tools, and frameworks from which they can select those which are most appropriate and then, key point, make whatever modifications as may be necessary to accommodate the specific needs, interests, resources, and objectives of a given organization.

For whom will this volume be most valuable?
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5 of 5 people found the following review helpful By Aaron Reule on October 26, 2009
Format: Hardcover Verified Purchase
This is pretty much the easiest to understand and comprehend book on strategy. It was written by the faculty of one of the definitive schools on strategy. Do I need to say more? Lets put it this way, read this before taking any upper level class on brand strategy and you will be far ahead of the curve and will be able to bring more enlightened discussions into the classroom.
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4 of 5 people found the following review helpful By Daniel on October 9, 2008
Format: Hardcover
Even though this book is part of the MBA curriculum don't hold that against it. It absolutely rocks! It is written well and is so applicable to present day business situations it does not feel it was written by academics. I use this book to justify the tons of money I paid for this MBA at Kellogg. If you want to do this MBA and are not interested in Cost Accounting just read this book.
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By Chepe on November 20, 2013
Format: Hardcover Verified Purchase
Having attended to the Kellogg's Competitive Strategy program in campus, the book is a great resource since it provides the theory on which the program is based. The best of this book is how it uses Economic principles and Mathematics to teach Strategy, instead of the classic "great concepts" books about Strategy. This book explains how Value is created and captured, and what a good Strategy does for a firm to capture most of the value that is created in the entire chain. I recommend it.
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Format: Hardcover Verified Purchase
As a fan of Michael Porter's brilliant research and now classic books, I approve this book. You will be hooked by the end of the first chapter. I would not dare say this book can replace familiarizing yourself with Porter's work, but it supplements it perfectly. You learn by forming connections and this book will help you do just that. You won't regret buying this book, and you will be hooked by the end of the first chapter. Hopefully the fine folks over at Kellogg continue writing more books.
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