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Kevin Trudeau's Mega Memory: How to Release Your Superpower Memory in 30 Minutes Or Less a Day Paperback – August 16, 2005


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Product Details

  • Paperback: 368 pages
  • Publisher: William Morrow Paperbacks; Reprint edition (August 16, 2005)
  • Language: English
  • ISBN-10: 0688153879
  • ISBN-13: 978-0688153878
  • Product Dimensions: 9.2 x 6.2 x 1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (100 customer reviews)
  • Amazon Best Sellers Rank: #396,051 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Labeled with a learning disability at an early age, Kevin Trudeau was convinced his problem was an inability to recall information. He read everything he could on memory improvement. Eventually, he developed his own program for memory retrieval and formed the American Memory Institute. His Mega Memory home study system is the most utilized self-improvement series of all time.


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Customer Reviews

I can't remember what else I was going to say!
F. G. Hamer
I read the Memory Book by Jerry Lucas and Harry Lorain, it contains the same techniques, but Kevin Trudeau explains them much better.
webmaster@routergod.com
This page is on the Web site of Quackwatch, not the FTC.
Jason D. Kaufman

Most Helpful Customer Reviews

300 of 316 people found the following review helpful By Travis Cottreau on August 3, 2000
Format: Paperback
Before I cut into this book, I have a few things to say up front. The techniques in this book work, there's no reason why they shouldn't, they've been working for years. I have to say, in some cases, I thought Trudeau's peg words were better than others I've read and he does all the usual techniques, albeit with different names.
That being said, I considered the book almost un-readable. After reading the much better "Your Memory" by Kenneth Higby (the best of all the memory books in my opinion), "Use Your Perfect Memory" by Tony Buzan and a couple of Harry Lorayne's books ("How to Develop a Super Powered Memory" and "The Memory Book" with Jerry Lucas), I found this book sub-standard. Trudeau baby feeds the information to the reader, constantly assuming that you are stupid. The amount of repetition is unnecessary, and seems just like padding (why not just tell you to re-read it?). There are a lot of statements like "Ok, now stand up and repeat the words out loud", "Now do it again" etc... He talks down to his readers throughout. If you don't mind that, you'll probably like the book.
On top of that, Trudeau never gives credit where credit is due. He leaves the reader to assume that all of these techniques are his own invention, when they are actually just variants of systems in common use. He uses a variation of a phonetic system created in the mid 1600's but never says as much, maybe he doesn't know. The book often reads like a Mega-Memory advertisement.
Finally, Trudeau gives tons of scientific "facts" about memory and imagery without ever feeling the need to back any of it up with a references (Apple didn't create icons by the way, that was Xerox).
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45 of 54 people found the following review helpful By BDSinC on December 4, 2004
Format: Paperback
The very engaging personality of Kevin Trudeau often gives the viewer of any of his infomercials the idea he knows of what he speaks. Memory theories have been around for decades, if not centuries, and they all use gimicks to improve upon memory. The problem with all such books is they view learning only from one aspect, and at most, maybe two. People all learn in different ways: some are visual learners, some auditorial learners, some kinesethetic learners, and some a combination of all of the above. What does learning have to do with memory? Well, quite a bit. If you are an auditory person, and that is the main way you learn, that is through hearing, being forced to memorize visual cues to remember things does absolutely nothing at all, except increase frustration. If you are a kinesthetic learner, you need to be feeling, touching, moving etc. in order to learn. Just memorizing a few confusing pictures won't do a thing for you. Yet, if you were required to move, or physically do something to reinforce the learning process, you would remember better. This system presupposes that all people are visual learners. There are even experts who presupposed that of all the males of the population. The problem with all that is when the system doesn't work, it usually is because the person is not accutely able to use that form of learning.

Now putting that aside, there comes the idea of word association and image association to remember things, dates, people's names, etc. Those ideas have been around forever, and they work for next to no one. Some people really notice an improvement, while most have a very different reaction, or result -- they have a terrible time remembering the stimulous that is supposed to trigger the memory to remember the important thing they are trying to remember.
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17 of 19 people found the following review helpful By A Customer on April 10, 1999
Format: Paperback
Althogh this book offers some useful techinique, it does't have much new information to offer. Most of the technique are known for a long time. Besides, it promises too much and delivers too little.
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42 of 52 people found the following review helpful By Steven Younger on August 23, 2005
Format: Paperback
The book description mentions Kevin Trudeau as the founder of the American Memory Institute. Go ahead and try googling it...it doesn't exist. There is American Memory Fellow Institute, but he has nothing to do with that. That fact is Kevin Trudeau is a convicted felon who has made so many false statements regarding his products that he is banned from selling them anymore, being reduced to only being allowed to sell publications, and these publications have made enough false statements that are being passed off as fact that they are currently working towards banning him from advertising his books as well. He claims the government has stopped him from telling the "truth", but if he really believed that he was telling the truth he would not have settled the case by paying over $2 mill.

Be very suspicious of 5 star reviews. If you happen to look at reviews on smaller websites you'll notice there is not a single good review...highly suggesting Kevin Trudeau is having people put good reviews for him on the major websites
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62 of 79 people found the following review helpful By A. Wolverton VINE VOICE on August 12, 2001
Format: Paperback
Kevin Trudeau's Mega Memory will probably work for some people, but it will not be everything for everyone. The premise is that if you can visualize concepts for remembering names, numbers, etc., they are much easier to carry with you. This is probably true, and the beginning chapters can be accomplished very easily and do have limited use, but that's about it. To be completely successful with the system one would, as the book says, need to practice only 30 minutes a day, but for a very large number of days. I would slightly recommend part one of the book. Part two would be an excercise I'd rather forget. Success would probably come with total immersion, but I'll stick to my day planner, thanks.
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