Kewpie Mayonnaise 17.64 Oz.

by Kewpie

Product Features

• Delicious Japanese mayonnaise
• Convenient easy-to-squeeze tube
• Perfect for sushi, salads, and vegetables
• Net wt: 17.64 Fl. Oz.

Product Description

Kewpie Mayonnaise, or Japanese Mayonnaise, is the undisputed king of mayonnaise. First made in Japan in 1925 and sold in glass jars this mayo is yellower, richer and more creamy than the standard American or European mayonnaise. Made with rice vinegar, instead of distilled vinegar makes it especially complimentary to Japanese cuisine.

Product Details

• Item Weight: 1.1 pounds
• Shipping Weight: 4 pounds (View shipping rates and policies)
• ASIN: B00023T3IA
• Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #9,359 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • #12 in Grocery & Gourmet Food > Condiments > Mayonnaise

Customer Reviews

Most Helpful Customer Reviews

62 of 63 people found the following review helpful:

5.0 out of 5 stars you'll never think of mayonnaise the same way again after trying Kewpie, May 23, 2009

By 

buru buru piggu (New York, NY USA) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)   

This review is from: Kewpie Mayonnaise 17.64 Oz. (Misc.)

I never liked mayonnaise until I went to Japan, where I gained a new respect and appreciation for the condiment. The reason? Japanese mayo is different. And it tastes better.

Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.

Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.

There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.

It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter. Mayo also clings to the bottle's side and I have to give it a good hard jerk to get enough dislodged for another squeeze. Kewpie doesn't have this problem. It is soft and pliable like a toothpaste tube. Splattering is never an issue and the free-flowing consistency of the mayo formulation makes getting it all out quite easy. The bottle is also transparent and devoid of any stickers and labels, making it easy to see how much is left, and its tapered design channels the mayo into the opening.

Nutrition values are similar to American mayo. 100 calories per tablespoon (90 from fat), 20mg cholesterol, 100mg sodium. It does not contain any preservatives or artificial additives besides MSG. Kewpie is made in Japan, not in US subsidiary factories, so this is a true taste of a Japanese favorite. Give it a try and see why this is loved by so many people in Japan and Japanese food lovers the world over.

39 of 40 people found the following review helpful:

5.0 out of 5 stars A must-have for dynamite sauce, September 14, 2007

By 

Desert Mama (Tucson, AZ) - See all my reviews

Amazon Verified Purchase

This review is from: Kewpie Mayonnaise 17.64 Oz. (Misc.)

I purchase this mayonnaise regularly, usually more than one bottle at a time. I use it for making Japanese dynamite sauce, although it is very nice in sandwiches as well. This mayonnaise has a flat taste to it, and is not at all sweetened like American-style mayonnaise.

The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.

A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.

27 of 28 people found the following review helpful:

5.0 out of 5 stars My Husband loves this Mayonaise!!!, April 12, 2005

By 

Marianne Escobedo (Pleasant Grove, Utah United States) - See all my reviews
(REAL NAME)   

This review is from: Kewpie Mayonnaise 17.64 Oz. (Misc.)

It really has an excellent flavor. Most of the Japanese people I have asked prefer it over any other brand. If you want Japanese Mayonaise, this it the best.