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  • Kewpie Mayonnaise 17.64 Oz.
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Kewpie Mayonnaise 17.64 Oz.


Price: $8.39 & FREE Shipping on orders over $35. Details
Only 17 left in stock.
Sold by Asian Store and Fulfilled by Amazon. Gift-wrap available.
  • Delicious Japanese mayonnaise
  • Convenient easy-to-squeeze tube
  • Perfect for sushi, salads, and vegetables
  • Net wt: 17.64 Fl. Oz.
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Frequently Bought Together

Kewpie Mayonnaise 17.64 Oz. + Okonomi Sauce - 17.6oz by Otafuku. + Okonomiyaki kit / Japanese pizza - 4.3 oz x 3
Price for all three: $42.34

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Product Description

Kewpie Mayonnaise, or Japanese Mayonnaise, is the undisputed king of mayonnaise. First made in Japan in 1925 and sold in glass jars this mayo is yellower, richer and more creamy than the standard American or European mayonnaise. Made with rice vinegar, instead of distilled vinegar makes it especially complimentary to Japanese cuisine.

Product Details

  • Item Weight: 1.1 pounds
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • ASIN: B00023T3IA
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #20,606 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
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Customer Questions & Answers

Customer Reviews

It makes yummy potato salad.
Peggy
Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.
buru buru piggu
It just tastes much better than other brands!
KY

Most Helpful Customer Reviews

I never liked mayonnaise until I went to Japan, where I gained a new respect and appreciation for the condiment. The reason? Japanese mayo is different. And it tastes better.

Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.

Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.

There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.

It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter.
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46 of 47 people found the following review helpful By Desert Mama on September 14, 2007
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I purchase this mayonnaise regularly, usually more than one bottle at a time. I use it for making Japanese dynamite sauce, although it is very nice in sandwiches as well. This mayonnaise has a flat taste to it, and is not at all sweetened like American-style mayonnaise.

The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.

A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
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32 of 33 people found the following review helpful By Amazon Customer on April 12, 2005
It really has an excellent flavor. Most of the Japanese people I have asked prefer it over any other brand. If you want Japanese Mayonaise, this it the best.
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19 of 19 people found the following review helpful By KY on April 27, 2010
I love Kewpie Mayonnaise!!!
It just tastes much better than other brands!

One of the secrets for the rich taste comes from how they use eggs.
Kewpie only uses the yellow (this concentrates the taste of eggs)
while American brands like Kraft use both the yellow and white (this weakens the taste of eggs).

If you try Kewpie and compare it with other brands,
you can tell the difference between Kewpie and other brands.
You will realize that you can actually identify the taste of eggs with Kewpie.
This is by far the best mayonnaise in the world!!
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19 of 19 people found the following review helpful By Peggy on July 10, 2009
We lived four years in Japan and love Japanese food. Was so happy to find this on Amazon as it's the only mayo we use. It makes yummy potato salad. We boil potatoes in a large pot, drain water, pour on some Japanese rice wine vinegar, add some finely sliced onion, cover and let this sit for a while. When it's cooled a bit, we add chopped hard boiled eggs, some salt and pepper, a bit of Frenches mustard, and Kewpie mayo. We prefer the potatoes in our potato salad to be more creamy than chunky, so tend to cook the potatoes a bit longer and stir everything together adding more mayo til it's the consistency we like. This way is similar to what one buys in Japan. Kewpie mayo also makes great deviled eggs!
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19 of 20 people found the following review helpful By H. Haymond on August 28, 2009
Who knew that mayonnaise could be so very, very yummy! I don't know how they do it, but they make it so very good! Now I understand why in Japan it is popular to put mayonnaise on everything - including pizza.
I love to put some of this mayo in a bowl, add some shoyu (soy sauce) and use it for a veggie dip. Everyone loves it and it is a great way to get folks to eat more veggies. Try it with small chunks of raw green cabbage!!!!
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13 of 13 people found the following review helpful By D. Paz on July 16, 2009
This mayo is tops! Just right on many traditional Japanese dishes such as Takoyaki or Okonomiyaki...also perfect on pizza, burgers, even steamed veggies! I bought mine at the asianfoodgrocer site for around $7 including shipping; my Takoyaki never had it so good!
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13 of 14 people found the following review helpful By tweedy on April 25, 2010
This is the best mayonnaise. Everybody likes my tuna salad when I use Kewpie Mayonnaise. It is also good on your sushi roll. The convination with Say sause is so good and your sushi will melt in your mouth.
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