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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.
Product Description
Kewpie Mayonnaise, or Japanese Mayonnaise, is the undisputed king of mayonnaise. First made in Japan in 1925 and sold in glass jars this mayo is yellower, richer and more creamy than the standard American or European mayonnaise. Made with rice vinegar, instead of distilled vinegar makes it especially complimentary to Japanese cuisine.
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Customer Reviews
Most Helpful Customer Reviews
75 of 76 people found the following review helpful
5.0 out of 5 stars
you'll never think of mayonnaise the same way again after trying Kewpie
May 23, 2009
I never liked mayonnaise until I went to Japan, where I gained a new respect and appreciation for the condiment. The reason? Japanese mayo is different. And it tastes better.
Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.
Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.
There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.
It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter. Mayo also clings to the bottle's side and I have to give it a good hard jerk to get enough dislodged for another squeeze. Kewpie doesn't have this problem. It is soft and pliable like a toothpaste tube. Splattering is never an issue and the free-flowing consistency of the mayo formulation makes getting it all out quite easy. The bottle is also transparent and devoid of any stickers and labels, making it easy to see how much is left, and its tapered design channels the mayo into the opening.
Nutrition values are similar to American mayo. 100 calories per tablespoon (90 from fat), 20mg cholesterol, 100mg sodium. It does not contain any preservatives or artificial additives besides MSG. Kewpie is made in Japan, not in US subsidiary factories, so this is a true taste of a Japanese favorite. Give it a try and see why this is loved by so many people in Japan and Japanese food lovers the world over.
Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.
Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.
There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.
It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter. Mayo also clings to the bottle's side and I have to give it a good hard jerk to get enough dislodged for another squeeze. Kewpie doesn't have this problem. It is soft and pliable like a toothpaste tube. Splattering is never an issue and the free-flowing consistency of the mayo formulation makes getting it all out quite easy. The bottle is also transparent and devoid of any stickers and labels, making it easy to see how much is left, and its tapered design channels the mayo into the opening.
Nutrition values are similar to American mayo. 100 calories per tablespoon (90 from fat), 20mg cholesterol, 100mg sodium. It does not contain any preservatives or artificial additives besides MSG. Kewpie is made in Japan, not in US subsidiary factories, so this is a true taste of a Japanese favorite. Give it a try and see why this is loved by so many people in Japan and Japanese food lovers the world over.
45 of 46 people found the following review helpful
By Desert Mama
Amazon Verified Purchase
I purchase this mayonnaise regularly, usually more than one bottle at a time. I use it for making Japanese dynamite sauce, although it is very nice in sandwiches as well. This mayonnaise has a flat taste to it, and is not at all sweetened like American-style mayonnaise.
The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.
A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.
A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
31 of 32 people found the following review helpful
It really has an excellent flavor. Most of the Japanese people I have asked prefer it over any other brand. If you want Japanese Mayonaise, this it the best.
Most Recent Customer Reviews
3.0 out of 5 stars
Pricey
Quality of this product is great, but I only bought it because the local stores in my sister's neighborhood in PA don't carry this. Read more
Published 13 days ago by NONITA
2.0 out of 5 stars
not high quality mayo
low quality mayo. Has a very strong tatse. I gave it away. Waste of money. I will stick with kraft real mayo.
Published 2 months ago by Julie Trifiletti
5.0 out of 5 stars
The best
I lived in Japan for 5 yrs and love me some japanese mayo. It makes the best macaroni salad and potato salad ever!! Read more
Published 3 months ago by Amber
4.0 out of 5 stars
Tasty
I read about this brand of Japanese mayonnaise somewhere and was curious to try it. It is quite delicious; it tastes richer and heartier, somehow, than your typical Hellmann's or... Read more
Published 3 months ago by Tim Dodson
5.0 out of 5 stars
Husband Loves
This was a gift for my husband and he loves this with his sushi and anything else he can put it on
Published 5 months ago by Christina Johnson
5.0 out of 5 stars
Way better than American mayo.
Best Mayo I've ever had. It's so creamy and delicious, and not gelatinous like American mayo is. There's a delicious tang to it, and it is really balanced in flavor.
Published 12 months ago by Chocobo
3.0 out of 5 stars
I Expected Better
By all these positive reviews I was expecting some magical mayonnaise taste but in reality it just tastes like mayonnaise. Read more
Published 17 months ago by Low
3.0 out of 5 stars
BEWARE: Hidden Ingredients Include Soybean Oil and MSG
I took a chance on this mayonnaise, hoping that it would not contain soy oil --- because the ingredients are not listed in the description of this product. Read more
Published 20 months ago by Honest Reviewer
4.0 out of 5 stars
Tasty
I use this for sandwiches, salads, and of course sushi. Great stuff. Love the ook on someones face when they try to guess whats different about that ham and cheese.
Published 22 months ago by Allen Larson
5.0 out of 5 stars
Popcorn and Kewpie
Customer Video Review
Length:
0:26
Mins
Published on November 20, 2010 by Louie the Italian Jew
