- Delicious Japanese mayonnaise
- Convenient easy-to-squeeze tube
- Perfect for sushi, salads, and vegetables
- Net wt: 17.64 Fl. Oz.
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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.
Product Description
Kewpie Mayonnaise, or Japanese Mayonnaise, is the undisputed king of mayonnaise. First made in Japan in 1925 and sold in glass jars this mayo is yellower, richer and more creamy than the standard American or European mayonnaise. Made with rice vinegar, instead of distilled vinegar makes it especially complimentary to Japanese cuisine.
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Customer Reviews
Most Helpful Customer Reviews
63 of 64 people found the following review helpful
I never liked mayonnaise until I went to Japan, where I gained a new respect and appreciation for the condiment. The reason? Japanese mayo is different. And it tastes better.
Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.
Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.
There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.
It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter. Mayo also clings to the bottle's side and I have to give it a good hard jerk to get enough dislodged for another squeeze. Kewpie doesn't have this problem. It is soft and pliable like a toothpaste tube. Splattering is never an issue and the free-flowing consistency of the mayo formulation makes getting it all out quite easy. The bottle is also transparent and devoid of any stickers and labels, making it easy to see how much is left, and its tapered design channels the mayo into the opening.
Nutrition values are similar to American mayo. 100 calories per tablespoon (90 from fat), 20mg cholesterol, 100mg sodium. It does not contain any preservatives or artificial additives besides MSG. Kewpie is made in Japan, not in US subsidiary factories, so this is a true taste of a Japanese favorite. Give it a try and see why this is loved by so many people in Japan and Japanese food lovers the world over.
Before that, I was only familiar with standard American supermarket varieties like Hellman's and Kraft, and the idea of putting them on things like leaf salads and fries wasn't particularly appealing.
Kewpie, though the ingredients are similar, has a pronounced tanginess that balances the rich creamy texture, making it ideal as a mainline topping for a wide variety of foods. They go great on fries (Belgian style), leaf salads, and grilled meats. Japanese people put mayo on a lot of things, including okonomiyaki, takoyaki, yakitori, even pizza.
There is something decidedly fun about the squirt nozzle. It is much more convenient than American jar mayos that you have to scoop out and then plop onto the food in a big glob. The bottle itself is shaped like a pastry bag, with an opening about the diameter of a strand of cooked spaghetti. This allows you to squirt mayo with precision over your food, letting you control its distribution as well as design. Food I had in Japan often came with cross-hatched mayo patterns, like the pattern you see on the bag. If you remove the cap, the inner opening is star shaped, allowing for more decorating fun if you have kids.
It is far superior to Kraft Mayo Real Mayonnaise, 18-Ounce Easy Squeeze Bottles, which come in an overly-rigid bottle with a horizontal slot that easily introduces air into the bottle as it re-inflates for the next squeeze, causing frequent splatter. Mayo also clings to the bottle's side and I have to give it a good hard jerk to get enough dislodged for another squeeze. Kewpie doesn't have this problem. It is soft and pliable like a toothpaste tube. Splattering is never an issue and the free-flowing consistency of the mayo formulation makes getting it all out quite easy. The bottle is also transparent and devoid of any stickers and labels, making it easy to see how much is left, and its tapered design channels the mayo into the opening.
Nutrition values are similar to American mayo. 100 calories per tablespoon (90 from fat), 20mg cholesterol, 100mg sodium. It does not contain any preservatives or artificial additives besides MSG. Kewpie is made in Japan, not in US subsidiary factories, so this is a true taste of a Japanese favorite. Give it a try and see why this is loved by so many people in Japan and Japanese food lovers the world over.
39 of 40 people found the following review helpful
Amazon Verified Purchase
I purchase this mayonnaise regularly, usually more than one bottle at a time. I use it for making Japanese dynamite sauce, although it is very nice in sandwiches as well. This mayonnaise has a flat taste to it, and is not at all sweetened like American-style mayonnaise.
The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.
A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
The product is tops but the packaging is a little odd. The mayonnaise itself comes in a squeeze bottle, and the squeeze bottle is packaged in the red-printed cellophane bag you see in the picture. Well, when you remove the bottle from the cellophane bag, you are left with a plain bottle, with no markings on it whatsoever. You will know what is in the squeeze bottle, but others won't, so you just need to communicate that to anybody that has access to your refrigerator.
A nice little bonus is that the cap on the squeeze bottle has a rosette tip, so you can make fancy little mayonnaise decorations straight out of the bottle if the occasion arises.
27 of 28 people found the following review helpful
It really has an excellent flavor. Most of the Japanese people I have asked prefer it over any other brand. If you want Japanese Mayonaise, this it the best.
Most Recent Customer Reviews
Way better than American mayo.
Best Mayo I've ever had. It's so creamy and delicious, and not gelatinous like American mayo is. There's a delicious tang to it, and it is really balanced in flavor.
Published 10 days ago by K. Conrad
I Expected Better
By all these positive reviews I was expecting some magical mayonnaise taste but in reality it just tastes like mayonnaise. Read more
Published 5 months ago by Low
BEWARE: Hidden Ingredients Include Soybean Oil and MSG
I took a chance on this mayonnaise, hoping that it would not contain soy oil --- because the ingredients are not listed in the description of this product. Read more
Published 8 months ago by Honest Reviewer
Tasty
I use this for sandwiches, salads, and of course sushi. Great stuff. Love the ook on someones face when they try to guess whats different about that ham and cheese.
Published 10 months ago by Allen Larson
Popcorn and Kewpie
Customer Video Review
Length:
0:26
Mins
Published 18 months ago by Louie Arrighi
Good People
My shipment did not arrive on the date that I expected BUT these people sent me a very apologetic email and offered to make it right for me. Read more
Published 21 months ago by SWT
Not really mayo
If you like real mayonnaise, you're not going to like this. This is more of a flavored oil "mayo". Might as well get Miracle Whip. Read more
Published on May 1, 2010 by Pigumon
You can tell the difference!!
I love Kewpie Mayonnaise!!!
It just tastes much better than other brands!
One of the secrets for the rich taste comes from how they use eggs. Read more
It just tastes much better than other brands!
One of the secrets for the rich taste comes from how they use eggs. Read more
Published on April 27, 2010 by KY
The best mayo in the world.
This is the best mayonnaise. Everybody likes my tuna salad when I use Kewpie Mayonnaise. It is also good on your sushi roll. Read more
Published on April 25, 2010 by tweedy
Like "Best Foods" only better.
Rich and creamy, you wouldn't think it's a product of Asia if you didn't see the package. A bit expensive compared to our western brands but very delicious.
Published on April 15, 2010 by Ask Mr. Ed
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