From the Back Cover
Master Modern Keyword Research for Today's Internet Marketing
This is the ultimate, in-depth guide to the next generation of keyword research mandated by the demands of social media and search engines. SEO and PPC pros will love this expert look at how to best identify and refine keywords using today's tools and techniques. Social media and mobile practitioners will find invaluable information on how keyword research can shape and inform entire campaigns. And all marketers will value the hot new modeling techniques that help them develop rich, relevant content that's sure to engage site visitors.
This unique, detailed guide to every aspect of keyword research also features case studies, examples, tutorials, tips, and previously undocumented techniques drawn from renowned keyword research expert Ron Jones's extensive professional experience.
You'll learn how to:
Leverage keyword research to positively impact search, social, and traditional media campaigns
Develop, refine, and maintain a set of keywords and align them to searcher intent and buy cycles that will energize your marketing campaigns
Find the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword results
Use keywords to improve your understanding of human behavior, user intent, and customer choice
Learn the latest keyword tools and techniques to get better results from your SEO and PPC campaigns
Heighten visibility in your mobile, social media, and video marketing channels
Leverage keywords to impact messaging and branding campaigns
Go global with a modern methodology for performing international keyword research
Communicate the intelligence that keyword research can bring to your organization, overall messaging, and branding
Inside: Your Google AdWords gift card worth $50
Bonus Inside: Save More Than $300 on Today's Top Keyword Tools
About the Author
Ron Jones is an Internet marketing expert who speaks regularly on the topic of keyword research at Search Engine Strategies and other international conferences. He conducts keyword research training seminars for organizations including SES, has served on the Board of Directors for the Search Engine Marketing Professionals Organization (SEMPO), and authored SEMPO's keyword research courses. He writes about keyword research for Search Engine Watch and ClickZ. Ron is President and CEO of Symetri Internet Marketing and has consulted with large brands as well as traditional agencies on how to use keyword research and Internet marketing to the fullest potential.