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"Hard-hitting and practical approaches to becoming more innovative." -- -- Doug King, Vice President, American Electronics Association
"In A Whack on the Side of the Head we looked at getting ideas through play; in A Kick in the Seat of the Pants we look at the four roles of the creative process." -- -- Bob Metcalfe, Chairman, 3Com Corp
"Kick's made my people more creative, and it's a lot of fun to boot." -- -- Bill Samuels, President, Maker's Mark Distillery
"Roger Von Oech has won a loyal following around the country." -- -- Business Week.
Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter & Gamble and Xerox. He is the author of the best-selling book, A Whack on the Side of the Head He is also a nationally- ranked Masters swimmer, and a collector of old television commercials. He lives with his wife, Wendy, and their two children, Athena and Alexander.See all Editorial Reviews
This book is a fabulous book on how to be more creative. I love the four categories he provides and the check lists to see how I am doing.Published 22 months ago by Sally Steinmetz
bought this for a creative strategies class. i actually learned from it. i wish i didnt have to have a minimum word count for this review. waste of time.Published 23 months ago by @panzafit
I re-bought this book after having owned it in the 80s. It is just as valid today. A very clear and usable breakdown of the stages of creativity. Read morePublished on September 30, 2013 by Betsy
I first read this book about twenty years ago. I kept the book. I keep going back to it. I use some of the exercises in the college classes that I teach. Read morePublished on July 15, 2013 by M.A. De Neve
I read through this book completely. Not just because I wanted to learn something, but because it read like it was written just for me. Plain and simple. Read morePublished on July 7, 2013 by A.K. Stein
I loved A Whack on the Side of the Head better than this one. It may be because of the first book bringing new concepts and ideas and this last one functioning just as a reminder... Read morePublished on April 19, 2013 by reader
While learning about creativity, I had fun reading it. I've bought copies for students, and I like to give them as prizes during workshops about creative problem-solving. Read morePublished on January 8, 2013 by IrishColleen
This book was not at ALL what I thought it would be. A waste of paper is all it is. I recycled it after looking through it for 5 minutes.Published on January 3, 2013 by David Galvin