In this funny and insightful investigation, Steve Karmen - dubbed the "King of the Jingle" by People magazine - takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
| |||||||||||||||
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5.0 out of 5 stars
So Sad To See A Sweet Genre Die,
By
This review is from: Who Killed the Jingle? How a Unique American Art Form Disappeared (Hardcover)
Steve Karmen gives you a close up look at the advertising business from his point of view, the ad jingle composer. What once was an advertising staple, the jingle, well remembered by this boomer, has morphed into a cloning of pop songs. The unique jingle has gone the way of the horse and buggy, never to return. Not cutting edge enough, the author laments. Karmen's writing is relaxed, you get the feeling he is telling this story just to you. A very interesting read, difficult to put down, you will get to the end much too quickly.
5.0 out of 5 stars
As Joey Levine says...,
By Arena Connery "Arena" (Wisconsin USA) - See all my reviews
This review is from: Who Killed the Jingle? How a Unique American Art Form Disappeared (Hardcover)
In a review printed on the back cover of 'Who Killed the Jingle?' Joey Levine writes "For those in the business and those planning on entering it, read it and weep." That pretty much sums up this book. Karmen discusses the importance of networking in the industry, legal issues, union issues, fending for oneself in the world of corporate giants, and the industry today. Karmen writes from a "good old days" approach - lamenting the disappearance of original and memorable advertising. Sadness aside, this is an invaluable book for anyone trying to make it in the aural advertising industry.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
Most books about the advertising business are written by agency owners, CEOs, and management types-past or presentwho describe their journeys with a calm, respectful smile. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
jingle rate, jingle producers, jingle industry, jingle house, arranging fees, jingle composer, jingle business, music contract, music supplier, jingle singers, creative fee, advertising music, agency producer, ongoing income, background scores, blanket license, music house, studio costs, account supervisor Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Anheuser Busch, Joe Smith, Consent Decree, Board of Directors, Madison Avenue, Magical Music, You've Said It All, Have the Urge, Board of Review, Don Sager, General Motors, Peter Kelley, Scratch Your Belt Buckle, United States, Bud Light, D'Arcy Advertising, The Mindset of the Author, Walter Thompson, August Busch, Commissioner of Baseball, Diet Pepsi, Marion Preston, Special Distribution Advisor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Most books about the advertising business are written by agency owners, CEOs, and management types-past or presentwho describe their journeys with a calm, respectful smile. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
jingle rate, jingle producers, jingle industry, jingle house, arranging fees, jingle composer, jingle business, music contract, music supplier, jingle singers, creative fee, advertising music, agency producer, ongoing income, background scores, blanket license, music house, studio costs, account supervisor Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Anheuser Busch, Joe Smith, Consent Decree, Board of Directors, Madison Avenue, Magical Music, You've Said It All, Have the Urge, Board of Review, Don Sager, General Motors, Peter Kelley, Scratch Your Belt Buckle, United States, Bud Light, D'Arcy Advertising, The Mindset of the Author, Walter Thompson, August Busch, Commissioner of Baseball, Diet Pepsi, Marion Preston, Special Distribution Advisor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Chitty Chitty Bang Bang by Ian Fleming on page 30, and page 31
- Chitty Chitty Bang Bang on page 30
Books on Related Topics
(learn more)
|
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
