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Who Killed the Jingle? How a Unique American Art Form Disappeared

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Steve Karmen gives you a close up look at the advertising business from his point of view, the ad jingle composer. What once was an advertising staple, the jingle, well remembered by this boomer, has morphed into a cloning of pop songs. The unique jingle has gone the way of the horse and buggy, never to return. Not cutting edge enough, the author laments. Karmen's writing is relaxed, you get the feeling he is telling this story just to you. A very interesting read, difficult to put down, you will get to the end much too quickly.

In a review printed on the back cover of 'Who Killed the Jingle?' Joey Levine writes "For those in the business and those planning on entering it, read it and weep." That pretty much sums up this book. Karmen discusses the importance of networking in the industry, legal issues, union issues, fending for oneself in the world of corporate giants, and the industry today. Karmen writes from a "good old days" approach - lamenting the disappearance of original and memorable advertising. Sadness aside, this is an invaluable book for anyone trying to make it in the aural advertising industry.