'Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it'. Management-Issues.com, 23/11/11.
From the Back Cover
Proven techniques you won't find anywhere else
Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
Master the Facebook Ads web UI and Power Editor
Target and segment Facebook users with laser-sharp demographic precision
Write great copy and design ads that pop for B2C and B2B campaigns
Set the right KPIs, decipher the metrics, and check your success
Use Facebook's Ad Manager to successfully optimize and report
Get hundreds of millions of impressions globally
Improve your ROI and showcase your brand
Measure and improve your ROI
Support PR, marketing, and branding efforts
Understand crucial optimization factors
Effectively target based on personal and professional factors
Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent