Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
Master the Facebook Ads web UI and Power Editor
Target and segment Facebook users with laser-sharp demographic precision
Write great copy and design ads that pop for B2C and B2B campaigns
Set the right KPIs, decipher the metrics, and check your success
Use Facebook's Ad Manager to successfully optimize and report
Get hundreds of millions of impressions globally
Improve your ROI and showcase your brand
Measure and improve your ROI
Support PR, marketing, and branding efforts
Understand crucial optimization factors
Effectively target based on personal and professional factors
Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent
He also has an informative writing style and I thought he did an excellent job with his explanations.
Even if you have never run a Facebook ad (or perhaps any ad) before, you will know exactly how to proceed with Facebook after reading this book.
This book is a must-have desk reference for every Internet marketer, and I highly recommend it for do-it-yourself business owners.
This book provides very good techniques in writing a FB ad that converts. Interesting topics include: FB ad production workflow, guerilla user targeting checklist, mastering... Read morePublished 1 month ago by .
This book has tons of great information. The book starts where it should start which is what is your desired end result is. Do you want more fans, to sell more, or something else? Read morePublished 12 months ago by Alex Habbit
I have two majors complain against this book.
First, there is no data presented in any chapter. Read more
I can't wait to start testing applying and coercing the Facebook world to my whim. Soon I will take over the ... In other words a great book.Published 14 months ago by Gregory Tammany
I was told that this was the book to buy if I needed to get good at Facebook advertising. Well, they were completely correct. Read morePublished 19 months ago by Jane E. Phelps
Great resource. Appreciated the application of reality to the entire process. Lots has changed within Facebook, but the foundation and overall principles still apply. Read morePublished 20 months ago by Cheryl C. Cigan
I am have been involved with and been a part of setting up several businesses in what is now termed the "old" economy. Read morePublished 20 months ago by C M Cotton
Marty's written a book based on his own experience and that of his agency, and it shows. For creative ideas like selling junk food coupons to people with the munchies (i.e. Read morePublished 22 months ago by GabrielG
Well written with priceless information included on how to create killer Facebook ad copy! Loved every page of this book!!!Published on April 13, 2013 by Nathan D. Curtis