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The Book That Should Be In Every Facebook Marketers Toolkit
on August 9, 2011
This is the book on Facebook that many marketers have been waiting for.
Most books on Facebook delve deeply into the community and social aspects but don't really cover the different beast that is Facebook Advertising. While you need to understand how to address and network with the Facebook community in order to market to them, to run any kind of Facebook Advertising campaign you really need in-depth information on how to set it up and effectively make use of all the various targeting options. This book provides just that.
It goes deep into all the different ways to target and create your ads and how to optimize your campaigns for maximum performance. It covers everything about using the Facebook Ads Manager (not a very intuitive system) and also gives invaluable information on various segments you should target depending on the audience demographic you are trying to reach. The real key to Facebook Advertising is utilizing the demographic targeting capabilities to your best advantage, and this book explains that fully, with checklists and step-by-step guides that you can utilize immediately.
Marty covers all this in his own inimitable, yet accessible style, providing an easy read yet an invaluable reference tool. I've heard him speak at many conferences over the years and he's always engaging, yet thought provoking, guaranteed to take a concept by the horns and make you think of it in a different way. His written style is the same way and your approach to Facebook Advertising will never be the same.
While newer marketers, small businesses or entrepreneurs might find all this a bit daunting and technical, learning to truly take advantage of the the Facebook Advertising platform will put you way ahead of most of your competitors and allow you reach one of the largest, and still growing, groups of potential customers on the web. Don't let that opportunity pass you by. Marty and his team have run hundreds of Facebook campaigns for companies large and small, and have learned a lot along the way. He shares a lot of that learning here, so we can also take it and use it to our advantage.
This book will sit on my reference shelf for a long time. Thanks, Marty.