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Make A Killing On Kindle (Without Blogging, Facebook Or Twitter). The Guerilla Marketer's Guide To Selling Ebooks On Amazon Kindle Edition

4.5 out of 5 stars 471 customer reviews

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Editorial Reviews

About the Author

Michael Alvear is a syndicated columnist whose commentary has been heard on NPR. He is the author of the best-seller Men Are Pigs, but We Love Bacon.

Product Details

  • File Size: 1414 KB
  • Print Length: 132 pages
  • Publication Date: April 25, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B007XVWEIU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #109,594 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
What author doesn't want more sales? This book is filled with many actionable and reliable pieces of advice that can improve results on Kindle and frankly also for indie print books as well.

I have some raves and some BOOs.

OK the bad first.

Chapter 6 - forget it. Skip it entirely. The author should just plain REMOVE IT.

You can't put "as the author of..." with a clickable link in an amazon review. They'll pull it down. Amazon gets very touchy about this even though they should be glad because any clickable item mention makes them money. Go figure, but there it is.

I DO agree - and I tell my mentees this - that reviewing competitors books is a good thing, because people who like and read those books will also likely want yours. I've never known books bout the same topic to have fights on bookshelves or rip up kindle readers from the inside out. Who doesn't own several books on a similar topic.

So reviewing books makes sense, as described in Chapter 6, but do not try linking to your own book.

Chapter 11 likewise suggests something I'm quite sure would put you on Amazon's naughty list.

Reviews are important. Come by them honestly. If you have a small circle of friends, ask them to each write a review and say the other friends' reviews are helpful. The anatomy of a good review in this chapter is sound.

NOW on to the FANTASTIC parts of this book.

Chapter 8 teaches something I have seen nowhere else, and I truly shouted WOOHOO! Woke the dog. Startled the cats. Yep! Positively brilliant and very useful. Worth the price of admission for sure!

The techniques for the title, cover, and research are rock solid and definitely I would follow all of that to the letter.
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Format: Kindle Edition
This book was loaned to me. I found some of the information about social networking, titling, keyword research, categories etc to be very helpful. But the advice on getting reviews and inserting your book link into a review for another book could get you in hot water with Amazon. So I'd be careful there. Also, if you want to format your book page with bold characters, bigger fonts, bullet lists etc all you have to do is create an Author Central account, add or claim the book as yours and edit the description page. You don't have to touch HTML code to accomplish that. Finally, when talking about book promotion you can enter your book into KDP for 90 days. If you do that you get 5 days where you can set your book to free. This can be a great way to get downloads that expose your book to readers. It can also translate to sales when you come off promo. But the other thing missing in this book is the powerhouse sites where you can list your book's free days. For example, if EreaderNewsToday or Pixel of Ink list your book on its free days it can REALLY translate into significant sales after your book comes off of promo.

So I gave this book a 3 star review because it has some good information, some bad information and it was also missing some helpful information for authors.
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Format: Kindle Edition Verified Purchase
I have a hard time recommending this book. I'm sure that the stratigies that Michael Alvear shares in this book may help someone, but I can't do it. He advises driving up your sales with reviews, which I understand...if the reviews were real. Alvear doesn't seem to care about real, though. He advises you to have your friends and family write reviews for you, or worse, tells you that maybe you should open several fake accounts on amazon and write your reviews yourself. That's just dishonest, and borders on lying to your customers. I have a couple of fiction books out myself, and whereas I don't have alot of reviews (about 7 per book) they're at least real reviews and most are good ones (one for my lastest release almost drove me into a review orgasm!). He even suggests that you write reviews for other books with the express purpose of linking the review to your book (which is against Amazon's rules). To me that's hijacking your customers. Plus I think it could seriously damage your career in the long run if you were to get caught writing your own reviews (not to mention the embarrassment). Instead, look in to goodreads groups for Read to Review threads. You give away a few gift codes and in a week or two you get that many, for good or bad, honest reviews. If you set your book price to $.99 for a week you can give away 10 books and get 10 reviews for $10. Not bad, and you get REAL reviews. Alot of what Alvear suggests may work for some people, but for the most part it sounds very shady.
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Format: Kindle Edition Verified Purchase
Overall a good book that goes over what is needed for success publishing on Kindle. There is one section where the author suggests putting an "ad" on others reviews this is against the Amazon TOS under review guidelines

What is not allowed:

* Sentiments by or on behalf of a person or company with a financial interest in the product or a directly competing product (including reviews by publishers, manufacturers, or third-party merchants selling the product)

As the author and publisher you clearly have a financial interest in the product(your book) and you are the publisher. This is clear as day that this is not an approved tactic that could very well risk your account.
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