"Killing Giants is an essential manual for any company with a habit of fighting above its weight class. If you want to take on the big boys and win, this is required reading."
-Michael Port, author of Book Yourself Solid and The Think Big Manifesto
"For Method, taking on Big Soap means moving fast, fighting dirty, and changing the game by flipping the giants' strengths against them. Now you have the playbook."
-Eric Ryan, cofounder of Method
"A mind-clearing book for startup entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits."
-Marty Neumeier, author of Zag
"This book reconfirms, through insightful and diverse stories, what I've always believed: We are most creative under the greatest constraints."
-Karim Rashid, designer, author of KarimSpace and Design Your Self
"Size and scale are not the only formula for success. With examples from around the world, Denny outlines powerful strategies that you can use to overtake larger competitors in any business and marketplace."
-David Meerman Scott, author of The New Rules of Marketing & PR and Real-Time Marketing & PR
"Chock-full of provocative marketing strategies, this book might just give you the stones to take out the Goliath in your industry."
-Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack
"Learn why quick and dirty is better than shock and awe in this timely book."
-Guy Kawasaki, author of Enchantment and cofounder of Alltop
"Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable."
-Jim Koch, founder and brewer, The Boston Beer Company, maker of Samuel Adams
About the Author
is president of strategy, marketing, and branding consultancy Denny Marketing. He is a frequent contributor to The Daily Fix
and Marketing Profs
as well as his own marketing blog. He lives outside San Francisco.
--This text refers to the