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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity Hardcover


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Product Details

  • Hardcover: 272 pages
  • Publisher: Greenleaf Book Group LLC; First Edition edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1929774516
  • ISBN-13: 978-1929774517
  • Product Dimensions: 9.2 x 6.2 x 1.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (69 customer reviews)
  • Amazon Best Sellers Rank: #180,717 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social brainwashing and financial planners and institutions that are constricting Americans' financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment myths—offering a fresh look at 401(k) fallacies—and false beliefs (high risk = high returns). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the scarcity mindset in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their Soul Purpose. In the vein of TheSecret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored Curriculum for Wealth.

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Customer Reviews

The book had some good information.
Alwayslearning
And I would say that this is a book to borrow from the library because once you've read it, there's no need to reference it again.
Kris
Love this book for its great insights and life changing principles.
Michael Gibson

Most Helpful Customer Reviews

40 of 48 people found the following review helpful By James Foxall on June 25, 2009
Format: Hardcover Verified Purchase
I've read so many good books on business and finance - but this isn't one of them. There really is no substance, and the few pieces of value that you find could have been presented in a 20 page PDF file. I too found myself skipping over many paragraphs because the author kept repeating the same vague information over and over and over and over. I kept grinding through, hoping for the big payoff at the end but it never came.
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33 of 40 people found the following review helpful By Kris on September 1, 2008
Format: Hardcover
I agree with the majority of the advice in this book. I've always thought the stock market was just a legalized pyramid scheme. It makes a lot of sense to focus on how to increase your personal productivity and income. BUT there were two overwhelming thoughts I had while reading this book:

1. Wait - didn't I just read this same sentence 5 times? It felt like the author kept repeating the IDENTICAL phrases over and over again. Like he was just trying to fill enough pages to be able to publish a book.

2. Is this a book or just a 271 page advertisement to take the author's financial seminars?

So, while it is good advice, be prepared to skim alot of pages because it is extremely repetitive. And I would say that this is a book to borrow from the library because once you've read it, there's no need to reference it again.
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94 of 120 people found the following review helpful By Tricia Huff VINE VOICE on October 8, 2008
Format: Hardcover
Gunderson and Palmer need to look to their own barnyards before branding the presumably wayward cattle of other farmers. This book is so saturated with New Age sacred tenets that it nearly mooed when I cracked the spine. A mix of the prosperity gospel, New Age exhortations to "be all you can be", with some highflown Victorian sentimental belief in absolutes thrown in; this work is not a book on personal finance, but itself a promoter of various sacred cows masquerading as principles around which to organize your life. Here are a few of the bovine beliefs.

1) You create you own reality.
I do not create reality. I engage in it. If a bird poops on my head, I can smile or I can frown, but I still have guano on my head. I didn't create that reality. Something outside of me did. The belief that I am the instigator of everything good and bad in my life is annoying at best, and callously mean at worst. I am thinking of victims of real abuse, such as assault, rape, murder, and genocide. Did they create their own reality? Is this not the ultimate in blame disguising itself as empowerment?

2) Do what you love and the money will follow.
Some wonderful engaging pursuits are simply not going to make you a living wage and are best pursued outside of the world of work. And this theory doesn't take into account the number of folks who love watching bad TV all day. If they do what they love, will the money follow? There are too many situations where this belief can be refuted for me to take it seriously.

3)Your "Soul Purpose", (read your sole purpose,) will lead you to the perfect vocation that will give your great joy and accomplishment.
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57 of 72 people found the following review helpful By T. Cox on June 22, 2009
Format: Hardcover
I don't usually review books on Amazon, but this one irritated me enough to make the effort.

This book is a new age self-help motivational screed in the guise of financial planning advice. There are a few interesting points made, a lot of questionable ones, and some potentially harmful suggestions.

I found myself skipping whole paragraphs of the author repeating himself and his vague platitudes for the umpteenth time. I felt like I was holding my breath, waiting for him to get to the meat of the financial advice... all the way to the end.

Guess what I found at the end? Several sales pitches for his and his friends seminars, websites and books.

As another reviewer said, the 'meat' of this book would only fill a single chapter. The rest is fluff.

Don't follow the (possibly fradulent) positive-reviewing sheep, and don't waste your money on this book - if you really want to take a look, get it from the library (like I did).
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11 of 12 people found the following review helpful By A. Young on January 7, 2009
Format: Hardcover
I bought this book assuming by it's title that it would be a financial how to book. That is not what this book teaches, although the author makes some good points about knowing what your are putting your money into instead of blindly following the crowd I would have liked more practical information. I do believe the soul purpose theory is a good one, and that most people are the most successful when they do what they are truly passionate about but again it's presented in such a way that you expected more concrete advice.
I feel like the book was a hook to purchase the rest of his products online, I never like to read a book and feel like it is part infomercial.
So overall I did get something out of it but would have liked more.
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24 of 30 people found the following review helpful By Marc T. Hardekopf on March 20, 2011
Format: Hardcover
I have read at least 300 books on investing and personal finance over the past 10 years and this is quite possibly one of the worst finance books I have ever read. I was so disappointed with this book that I was prompted to write my first ever review on Amazon. It wasn't as bad as most Robert Kiyosaki books, but it was close. I'm happy I rented this book from a library or else I would have truly wasted my money.

First off, one reviewer deserves a lot of credit for noting that a lot of the 5 star reviews came during a two-month period in 2008 and originated from Utah, the same home state as the author. I have a feeling a lot of friends and family wrote those reviews as a favor to Mr. Gunderson without truly analyzing the subject matter of the book.

The book was pretty void of any substance, but some general points were made to do what you love and the money issues will take care of themselves. That's great advice... if we lived in a fantasy world! I'd love to play tennis, watch my favorite television programs, read books, vacation, and write reviews of restaurants for a living. I'd love to be a famous actor too. The reality is that it's just not going to happen. For most people doing what you love is almost certainly not going to put cash in your bank account on a bi-weekly basis, pay the bills, allow you to buy a home, or help you save for retirement.
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