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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity Hardcover – July 1, 2008

ISBN-13: 978-1929774517 ISBN-10: 1929774516 Edition: First Edition

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Product Details

  • Hardcover: 272 pages
  • Publisher: Greenleaf Book Group LLC; First Edition edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1929774516
  • ISBN-13: 978-1929774517
  • Product Dimensions: 9.1 x 1.5 x 6.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (84 customer reviews)
  • Amazon Best Sellers Rank: #43,044 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social brainwashing and financial planners and institutions that are constricting Americans' financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment myths—offering a fresh look at 401(k) fallacies—and false beliefs (high risk = high returns). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the scarcity mindset in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their Soul Purpose. In the vein of TheSecret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored Curriculum for Wealth.

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Customer Reviews

Love this book for its great insights and life changing principles.
Michael Gibson
Does it surprise anyone that the very people who promote the "cows" Gunderson talks about and "kills" in this book, think he is full of it?
Dino Watt
And I would say that this is a book to borrow from the library because once you've read it, there's no need to reference it again.
Kris

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Dino Watt on April 17, 2014
Format: Kindle Edition
I have never written a review before but some of the negative reviews have prompted me to do so now. Does it surprise anyone that the very people who promote the "cows" Gunderson talks about and "kills" in this book, think he is full of it? Is it shocking that the normal investment cronies, the ones who make a commission off of our "normal" investments, are trying to tear down some out-of-the-box thinking? I love the reviewer who is upset by the audacity of Gunderson's "new age thinking" on things like mindset, being in control of your life and that you should focus on what you love to do. Wow! What terrible concepts.
For someone like me who is NOT a financial adviser, investment banker, or 401K dealer, I found this to be one of the easiest, comprehensive, straightforward books on finance I have come across.
I am a small business owner. I don't understand all the complex financial jargon my local dude at the bank says. I don't regularly watch financial show, because I don't understand all they are saying. I try to educate myself, but my world is in the creative not the analytical. I honestly believe the reason some of the negative reviewers are upset is that this book breaks it down and leaves out the confusion that most books include.
I know it sounds crazy to some, but I actually believe, thinking for myself, being in control of my own destiny, creating my environment and loving what I do is important.
Gunderson has created an easy way for people to understand and take control of THEIR money and not be a slave to what Wall Street is telling us. I find it interesting that this book was written before the financial meltdown and almost everything he talked about as a warning came true.
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38 of 48 people found the following review helpful By Kris on September 1, 2008
Format: Hardcover
I agree with the majority of the advice in this book. I've always thought the stock market was just a legalized pyramid scheme. It makes a lot of sense to focus on how to increase your personal productivity and income. BUT there were two overwhelming thoughts I had while reading this book:

1. Wait - didn't I just read this same sentence 5 times? It felt like the author kept repeating the IDENTICAL phrases over and over again. Like he was just trying to fill enough pages to be able to publish a book.

2. Is this a book or just a 271 page advertisement to take the author's financial seminars?

So, while it is good advice, be prepared to skim alot of pages because it is extremely repetitive. And I would say that this is a book to borrow from the library because once you've read it, there's no need to reference it again.
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46 of 59 people found the following review helpful By James Foxall on June 25, 2009
Format: Hardcover Verified Purchase
I've read so many good books on business and finance - but this isn't one of them. There really is no substance, and the few pieces of value that you find could have been presented in a 20 page PDF file. I too found myself skipping over many paragraphs because the author kept repeating the same vague information over and over and over and over. I kept grinding through, hoping for the big payoff at the end but it never came.
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62 of 82 people found the following review helpful By T. Cox on June 22, 2009
Format: Hardcover
I don't usually review books on Amazon, but this one irritated me enough to make the effort.

This book is a new age self-help motivational screed in the guise of financial planning advice. There are a few interesting points made, a lot of questionable ones, and some potentially harmful suggestions.

I found myself skipping whole paragraphs of the author repeating himself and his vague platitudes for the umpteenth time. I felt like I was holding my breath, waiting for him to get to the meat of the financial advice... all the way to the end.

Guess what I found at the end? Several sales pitches for his and his friends seminars, websites and books.

As another reviewer said, the 'meat' of this book would only fill a single chapter. The rest is fluff.

Don't follow the (possibly fradulent) positive-reviewing sheep, and don't waste your money on this book - if you really want to take a look, get it from the library (like I did).
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102 of 137 people found the following review helpful By Tricia Huff VINE VOICE on October 8, 2008
Format: Hardcover
Gunderson and Palmer need to look to their own barnyards before branding the presumably wayward cattle of other farmers. This book is so saturated with New Age sacred tenets that it nearly mooed when I cracked the spine. A mix of the prosperity gospel, New Age exhortations to "be all you can be", with some highflown Victorian sentimental belief in absolutes thrown in; this work is not a book on personal finance, but itself a promoter of various sacred cows masquerading as principles around which to organize your life. Here are a few of the bovine beliefs.

1) You create you own reality.
I do not create reality. I engage in it. If a bird poops on my head, I can smile or I can frown, but I still have guano on my head. I didn't create that reality. Something outside of me did. The belief that I am the instigator of everything good and bad in my life is annoying at best, and callously mean at worst. I am thinking of victims of real abuse, such as assault, rape, murder, and genocide. Did they create their own reality? Is this not the ultimate in blame disguising itself as empowerment?

2) Do what you love and the money will follow.
Some wonderful engaging pursuits are simply not going to make you a living wage and are best pursued outside of the world of work. And this theory doesn't take into account the number of folks who love watching bad TV all day. If they do what they love, will the money follow? There are too many situations where this belief can be refuted for me to take it seriously.

3)Your "Soul Purpose", (read your sole purpose,) will lead you to the perfect vocation that will give your great joy and accomplishment.
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