Killing Sacred Cows and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $21.95
  • Save: $3.06 (14%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Killing Sacred Cows: Over... has been added to your Cart
Condition: Used: Good
Comment: Nice previously handled copy showing wear to interior and covers. May include notes, highlights, underlining. Solid binding and a great resource in useable condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity Hardcover – July 1, 2008

101 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$18.89
$6.32 $1.62

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$18.89 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity + Live Your Life Insurance
Price for both: $33.84

Buy the selected items together

Special Offers and Product Promotions


Editorial Reviews

From Publishers Weekly

In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social brainwashing and financial planners and institutions that are constricting Americans' financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment myths—offering a fresh look at 401(k) fallacies—and false beliefs (high risk = high returns). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the scarcity mindset in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their Soul Purpose. In the vein of TheSecret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored Curriculum for Wealth.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 272 pages
  • Publisher: Greenleaf Book Group LLC; First Edition edition (July 1, 2008)
  • Language: English
  • ISBN-10: 1929774516
  • ISBN-13: 978-1929774517
  • Product Dimensions: 9.2 x 6.2 x 1.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (101 customer reviews)
  • Amazon Best Sellers Rank: #106,116 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Dino Watt on April 17, 2014
Format: Kindle Edition
I have never written a review before but some of the negative reviews have prompted me to do so now. Does it surprise anyone that the very people who promote the "cows" Gunderson talks about and "kills" in this book, think he is full of it? Is it shocking that the normal investment cronies, the ones who make a commission off of our "normal" investments, are trying to tear down some out-of-the-box thinking? I love the reviewer who is upset by the audacity of Gunderson's "new age thinking" on things like mindset, being in control of your life and that you should focus on what you love to do. Wow! What terrible concepts.
For someone like me who is NOT a financial adviser, investment banker, or 401K dealer, I found this to be one of the easiest, comprehensive, straightforward books on finance I have come across.
I am a small business owner. I don't understand all the complex financial jargon my local dude at the bank says. I don't regularly watch financial show, because I don't understand all they are saying. I try to educate myself, but my world is in the creative not the analytical. I honestly believe the reason some of the negative reviewers are upset is that this book breaks it down and leaves out the confusion that most books include.
I know it sounds crazy to some, but I actually believe, thinking for myself, being in control of my own destiny, creating my environment and loving what I do is important.
Gunderson has created an easy way for people to understand and take control of THEIR money and not be a slave to what Wall Street is telling us. I find it interesting that this book was written before the financial meltdown and almost everything he talked about as a warning came true.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
41 of 52 people found the following review helpful By Kris on September 1, 2008
Format: Hardcover
I agree with the majority of the advice in this book. I've always thought the stock market was just a legalized pyramid scheme. It makes a lot of sense to focus on how to increase your personal productivity and income. BUT there were two overwhelming thoughts I had while reading this book:

1. Wait - didn't I just read this same sentence 5 times? It felt like the author kept repeating the IDENTICAL phrases over and over again. Like he was just trying to fill enough pages to be able to publish a book.

2. Is this a book or just a 271 page advertisement to take the author's financial seminars?

So, while it is good advice, be prepared to skim alot of pages because it is extremely repetitive. And I would say that this is a book to borrow from the library because once you've read it, there's no need to reference it again.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By Bruce Hurley on April 23, 2014
Format: Hardcover
I loved this book. It's enjoyable to read and it will completely change your perspective on investment, insurance, savings, wealth, and maybe even your life focus. Please don't let the haters deter you from reading this. They are trying to find fault rather than focusing on the big picture. Everyone who has investments, insurance, debt, or who wants to be wealthy should read this book so that they don't do what I did, which was blindly follow the status quo like a sheep until I realized that there was another way to go. I'm so grateful to have my eyes opened, even if it is kind of late for me.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Sandra Glaeser on April 23, 2014
Format: Hardcover
This book is significant and valuable not because it's the ultimate statement on finance or because Gunderson is the next John Maynard Keynes. Instead, it's easily understood and potentially life altering perspectives on finance that are accessible to the lay public (that's you, right?)

His iconoclastic views on the financial conventions that have been shoved down our throats are not just informative, they can help get you off the hamster wheel and into the pursuit of your dreams. What more do you want from a book?

If there is a "new age" optimism that offends some people, that's their problem. I found it refreshing and informative. It's an interesting read and well worth the time and money. You need to hear this message, even if you never do anything about it, which would be a shame.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
65 of 89 people found the following review helpful By T. Cox on June 22, 2009
Format: Hardcover
I don't usually review books on Amazon, but this one irritated me enough to make the effort.

This book is a new age self-help motivational screed in the guise of financial planning advice. There are a few interesting points made, a lot of questionable ones, and some potentially harmful suggestions.

I found myself skipping whole paragraphs of the author repeating himself and his vague platitudes for the umpteenth time. I felt like I was holding my breath, waiting for him to get to the meat of the financial advice... all the way to the end.

Guess what I found at the end? Several sales pitches for his and his friends seminars, websites and books.

As another reviewer said, the 'meat' of this book would only fill a single chapter. The rest is fluff.

Don't follow the (possibly fradulent) positive-reviewing sheep, and don't waste your money on this book - if you really want to take a look, get it from the library (like I did).
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
47 of 64 people found the following review helpful By James Foxall on June 25, 2009
Format: Hardcover Verified Purchase
I've read so many good books on business and finance - but this isn't one of them. There really is no substance, and the few pieces of value that you find could have been presented in a 20 page PDF file. I too found myself skipping over many paragraphs because the author kept repeating the same vague information over and over and over and over. I kept grinding through, hoping for the big payoff at the end but it never came.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity
This item: Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity
Price: $18.89
Ships from and sold by Amazon.com