Lawrence Herbert's dream never included a career in the printing industry. It was fate as he would explain: a fate rife with international intrigue, piracy, heartbreak and success… and once it began, he never looked back.
In 1956, out of the army for two years, hoping to go to medical school and in need of money, Larry Herbert walked into the offices of Pantone Press looking for a job. What he got was an education in printing, color dynamics, business acumen, and an idea that would revolutionize the world of color. Larry Herbert had noticed a printing industry that ran on a hit or miss basis, especially when it came to color matching. Print clients requesting cornflower blue could expect a final product from baby blue to royal blue, depending on how the colors were mixed. Larry sought to change this inconsistency with a system that would obtain predictable color time after time--anywhere in the world. The resulting PANTONE MATCHING SYSTEM took the world by storm and became the basis from which he and his children would develop further systems for plastic, fabric, electronics, paint and other retail items, and consult with brand companies to create their palettes.
Lawrence Herbert is the founder of Pantone, Inc., the world’s premiere color standards company and color authority. He has been the creative force behind developing a variety of color systems which have become the standards for global communication of color in the printing, publishing, packaging, graphic arts, paint, plastics, coatings, computer, film, video, textiles and fashion industries.
Following military service in Korea during the war, Herbert returned to New York and took what he thought was a temporary job at Pantone, Inc. At the time, Pantone’s major business was producing color charts for cosmetics, fashion, industrial and medical firms. Fascinated by the challenge of developing a universal color specification system, Lawrence Herbert abandoned his plans for medical school and set about curing the color ills of industry.
Herbert joined Pantone in 1956 and bought the company in 1962. In 1963, he invented the world-renowned PANTONE MATCHING SYSTEM. Pantone oversees its multinational company from an 80,000 square foot facility in New Jersey with branches in the U.K., Germany, Hong Kong, China, Japan and India. The firm is best known for the universal color standards and global color language provided by its publications, software, hardware and related products and services.
Herbert holds a BA degree from Hofstra University and has received an Honorary Doctorate of Humane Letters from the university. In 1996, Hofstra University inaugurated the Lawrence Herbert Distinguished Professorship Chair in his honor.
Industry recognition for his inventions, improvements and technical contributions to the printing industry won Lawrence Herbert the Hall of Fame Award from the New Jersey Advertising Hall of Fame and Gold Medal from Britain’s Institute of Printing. In 1995, the Association of the Graphic Arts presented Herbert with the very prestigious “Power of Printing” Award, “In recognition of his positive influence, creative excellence, exceptional leadership and outstanding achievements throughout the international graphic communications industry.” In 2001, Herbert received the Platinum Corporate Legend Award from Pratt Institute “for his outstanding contributions to the worlds of design, fashion, art and architecture.”
Herbert serves on the Boards of the New York City Ballet and the American Film Institute and is a substantial supporter of many cultural institutions and health charities. He has received the National Ethnic Coalition of Organizations Ellis Island Gold Medal of Honor and was appointed to the City of New York Cultural Advisory Board by Mayor Giuliani and to the New York State Council on the Arts by Governor Pataki. Most recently, Herbert has been named the Corporate Honoree by the School of American Ballet.
Linda Mead is co-author of the bestselling You’ve Earned It, Don’t Lose It with Suze Orman, and her own Investing With Giants. Her introduction to Pantone came from her marketing experience in book publishing and, for sentimental reasons, she treasures her PANTONE MATCHING SYSTEM fan book from 1972.