Kings of Madison Avenue: The Unofficial Guide to Mad Men (Paperback)

~ Jesse McLean (Author)

Editorial Reviews

Review

"Goes beyond a detailed episode guide (though it has that, too) with discussions on the cultural, social and political influences that inform the show's characters and plotlines."  —CTV.ca

"[McLean's] enthusiasm is evident in the prose, which is both witty and informed . . . For new viewers of Mad Men, this is a good primer for the show. But for fans, it's a book that will ultimately sell itself."  —Scene Magazine

Product Description

Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

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Product Details

• Paperback: 200 pages
• Publisher: Ecw Press (September 1, 2009)
• Language: English
• ISBN-10: 1550228870
• ISBN-13: 978-1550228878
• Product Dimensions: 9.8 x 7.1 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #8,048 in Books (See Bestsellers in Books)

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