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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success Paperback – October 16, 2013
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New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive
"Everyone wants more impact, influence, branding, and recognition. On the Internet it's known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, "Klout Matters," and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance."
New York Times Best Selling Author of The Little Red Book of Selling
"In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader."
Forbes' Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day
From the Back Cover
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Top Customer Reviews
The authors spend 2/3 of the time explaining how great Klout is, how it's important, how you should care, how others already care, all without any empirical foundation and with a total lack of understanding for the technology behind it.
The other 1/3 of the book contains some vague pointers and recommendations on how to boost your Klout score.
2 stars just because the book is titled "Klout Matters" and that's exactly what the authors are preaching.
You are going to read plenty of reviews here from those that say they do not care about their Klout score. Yet, you will also notice they are often quick to share it - and it will nearly always be a high score.
Guess what? Ranting about Klout and getting others to join them contributes to raising their Klout score. The ability to attract a digital crowd is a measure of influence. So, if the naysayers don't care about Klout, why are they always talking about it?
Maybe they know what you don't.
People are quick to judge, and like it or not, your Klout score is one method for doing exactly that. It doesn't matter if you care about Klout, only that others are using it.
So, why take the chance of losing a business deal as a result? Get the book.
Gina Carr and Terry Brock thoroughly examine why Klout Matters, and how you can prepare your business for it.
The book is based on the online reputation tool Klout, but it's far better than most resources on this topic, which simply offer dubious tips and tricks for improving your Klout score. Instead, in this book, Terry Brock and Gina Carr share the practical, in-depth and effective secrets for building a successful online presence, based on thought leadership, genuine engagement, and providing value. And THAT will automatically boost your online reputation.
They don't pull any punches, either! They describe what works, but aren't shy to also highlight what WON'T work, and what traps to avoid. That alone will save you countless hours of time, unnecessary costs, and endless frustration.
As a consultant who works with people who want to leverage their expertise and authority, I'm always looking for valuable resources on this topic to share with my clients - and this is one of the best.
I didn't like it before and I don't like it after reading this great book, either.
But guess what?
Now I know I can't ignore it. And neither can you.
Reading Brock and Carr's fascinating book is an essential step in your business education.
Why? Because this book is really about smart, savvy ways to increase your impact, influence, and income.
Do THAT and you'll boost not only your clout, but also your Klout and your Kash!
-- David Newman, author of Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
p.s. I really DO hate Klout - but this great book made it approachable, interesting, and a lot less mysterious!!
Most Recent Customer Reviews
Gina and Terry produced a 5 star book filled with so many realistic and understandable strategies. I couldn't put Klout Matters down. I can't wait to implement the great ideas. Read morePublished 20 months ago by joyce weiss
Written by two premiere digital gurus, Klout is a masterful treatment of much more than a score. It teaches you to look at the bigger picture. What does your score really mean? Read morePublished on April 17, 2014 by Jennifer B. Kahnweiler, Ph.D.
This book is especially great for thought leaders and those in the service industry who can influence anyone. Klout Is your gauge to how well you are of influence in the world. Read morePublished on March 30, 2014 by Sharon Marrell
In a world where we are all Facebooking, Tweeting, G+ing, Instagramming and trying to be LinkedIn to what is going on in the world today some still wonder exactly what all of these... Read morePublished on February 8, 2014 by Michelle Colon-Johnson
I had the pleasure of meeting Gina at a recent conference. I was intrigued by her presentation and just knew that I needed to learn more about Klout. Read morePublished on February 5, 2014 by Tracey Ehman
Gina Carr and Terry Brock deliver a powerful look at the future of branding and business. Your Klout score will be an important part of your business development plan and... Read morePublished on January 5, 2014 by Vickie Helm
I manage and teach social media for a living, and I wondered if I'd learn anything new from this book. Read morePublished on January 2, 2014 by SUNSHINE-STYLES
What an amazing book in that Terry and Gina somehow have interwoven the new science of social media technology with a personal development tone. Read morePublished on December 29, 2013 by Brandon Bond
that it's not even worth the time I spend reviewing it. My suspicion is that ALL the top reviews are given by people that have either been praised in this book or are relatives to... Read morePublished on December 29, 2013 by A. Laurentiu