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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success Paperback – October 16, 2013

4.8 out of 5 stars 68 customer reviews

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  • Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success
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Editorial Reviews

Review

"How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top."
~Harvey Mackay
New York Times #1 best-selling author of Swim with The Sharks Without Being Eaten Alive


"Everyone wants more impact, influence, branding, and recognition. On the Internet it's known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, "Klout Matters," and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance."

~Jeffrey Gitomer
New York Times Best Selling Author of The Little Red Book of Selling


"In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader."

~Mari Smith
Forbes' Top Ten Social Media Power Influencer 2011-2013+, Speaker, Author of The New Relationship Marketing and Facebook Marketing: An Hour A Day

From the Back Cover

Strong influence translates to more business - and nothing measures influence like Klout, which has scored more than 100 million people and companies.  A high Klout score has become one of the most important business assets today. It can man the difference between business success and failure.  It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry.  
In Klout Matters, two of today's top social media gurus show you how to raise your Klout score and use it to your advantage.  Klout Matters offers simple strategies you can begin using right away.  It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business.
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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (October 16, 2013)
  • Language: English
  • ISBN-10: 0071827315
  • ISBN-13: 978-0071827317
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #1,186,520 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
I was looking for a book that would guide me boost my digital influence. I found marketing propaganda for Klout.

The authors spend 2/3 of the time explaining how great Klout is, how it's important, how you should care, how others already care, all without any empirical foundation and with a total lack of understanding for the technology behind it.

The other 1/3 of the book contains some vague pointers and recommendations on how to boost your Klout score.

2 stars just because the book is titled "Klout Matters" and that's exactly what the authors are preaching.
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Format: Kindle Edition
In a world that measures everything, it was a matter of time until we began measuring influence.

You are going to read plenty of reviews here from those that say they do not care about their Klout score. Yet, you will also notice they are often quick to share it - and it will nearly always be a high score.

Guess what? Ranting about Klout and getting others to join them contributes to raising their Klout score. The ability to attract a digital crowd is a measure of influence. So, if the naysayers don't care about Klout, why are they always talking about it?

Maybe they know what you don't.

People are quick to judge, and like it or not, your Klout score is one method for doing exactly that. It doesn't matter if you care about Klout, only that others are using it.

So, why take the chance of losing a business deal as a result? Get the book.

Gina Carr and Terry Brock thoroughly examine why Klout Matters, and how you can prepare your business for it.
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Format: Paperback Verified Purchase
Wow! If you're a thought leader, business leader, entrepreneur - or even forward-thinking employee - and you want to increase your influence and authority in a crowded and cluttered online world, this is a must-read book.

The book is based on the online reputation tool Klout, but it's far better than most resources on this topic, which simply offer dubious tips and tricks for improving your Klout score. Instead, in this book, Terry Brock and Gina Carr share the practical, in-depth and effective secrets for building a successful online presence, based on thought leadership, genuine engagement, and providing value. And THAT will automatically boost your online reputation.

They don't pull any punches, either! They describe what works, but aren't shy to also highlight what WON'T work, and what traps to avoid. That alone will save you countless hours of time, unnecessary costs, and endless frustration.

As a consultant who works with people who want to leverage their expertise and authority, I'm always looking for valuable resources on this topic to share with my clients - and this is one of the best.
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Format: Paperback
I'm a savvy social media person. My Klout score as I type this is 68. I purchased this book hoping I would gain a better understanding and hopefully eek out a few tips on what I could do to raise my score. I wasn't looking for a miracle as I assume I'm already doing a number of things effectively. This 240 page book could have been a 240 word blog post that basically said, "Klout is important. It's mysterious and you'll never know how their algorithm works. You simply need to write good content and make sure others circulate it." Oh. I suppose it could have been a 25 word blog post. Also, I find it extremely hard to believe that there are so many 5 star reviews for the book. From a how-to guide perspective, this book failed miserably.
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Format: Kindle Edition Verified Purchase
Enjoyed Klout Matters. It's helpful for both novices and experienced pros alike in explaining what it takes to boost your personal and business brands online. Read the whole book in a couple nights but learned enough to pass it on to colleagues at Organik Consulting, Michigan's fastest growing digital marketing and communications firm. The authors show and explain why online reputation is becoming increasingly important (Klout outnumbers all it's competitors combined) and show how it will matter more in the future. Following their advice and tips will help any brand grow.
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Format: Kindle Edition
Frankly, I don't like Klout.

I didn't like it before and I don't like it after reading this great book, either.

But guess what?

Now I know I can't ignore it. And neither can you.

Reading Brock and Carr's fascinating book is an essential step in your business education.

Why? Because this book is really about smart, savvy ways to increase your impact, influence, and income.

Do THAT and you'll boost not only your clout, but also your Klout and your Kash!

-- David Newman, author of Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

p.s. I really DO hate Klout - but this great book made it approachable, interesting, and a lot less mysterious!!
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Format: Paperback Verified Purchase
Helpful, helpful, extraordinarily helpful. Why so helpful? Because I read the book rather than skimmed it. Because I started taking action rather than put the book on the shelf. Straight-forward and practical, easy-to-read. My goal in purchasing the book was to help me increase the size of my list with the right potential buyers. I'm planning to keep Klout Matters close at hand as I continue to implement its strategies to accomplish my list building goals.
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