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"Cancelled flights, damaged goods, botched bills, locked-up software--these are the service screw-ups that leave customers angry, disgusted...and determined to never buy from you again!
But these mad-as-hell customers can be wooed back through skillful, planned ""service recovery."" And, surprisingly, customers who experience world-class Knock Your Socks Off service recovery become your most loyal customers--and are a source of continuing business for years to come.
Building on the popular, breezy approach of the Knock Your Socks Off Service series, the authors provide managers with an upbeat primer on creating a first-class recovery system. Enlivened by John Bush's witty illustrations, the book explains:
* The economics of recovery--what it costs when you lose customers, and how little it can cost to win them back
* The processes, policies, and technology a company must have to ensure an effective, real-time recovery system
* The manager's role in sustaining an outstanding recovery system--through training, coaching, empowering, supporting, inspiring, and rewarding great service providers."
"Ron Zemke (Minneapolis, MN) is president of Performance Research Associates and author or coauthor of 25 books, including the best-selling Knock Your Socks Off Service series, Generations at Work (AMACOM 0-8144-0480-4), and Service America!
Chip R. Bell (Dallas, TX) is a senior principal with Performance Research Associates and author or coauthor of 12 books, including Managing Knock Your Socks Off Service (AMACOM 0-8144-7784-4), Customers as Partners, and Beep, Beep: Competing in the Age of Road Runner."
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
Ron Zemke does it again...,
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This review is from: Knock Your Socks Off Service Recovery (Paperback)
I have been in the hotel business for 11 years and this has given myself and my staff a new attitude toward our guests--the people that pay our salaries. I read the entire book in a day off, highlited like crazy and was psyched to go back and share many of the ideas with my staff! Kudos...I really enjoyed it :)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent book on customer service,
Amazon Verified Purchase(What's this?)
This review is from: Knock Your Socks Off Service Recovery (Paperback)
This book was delivered quickly, and I was fortunate to purchase a used copy at a reasonable price. It's one that definitely should be on my business book shelf.
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