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3 Reviews
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Average Customer Review
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1 of 2 people found the following review helpful:
5.0 out of 5 stars
very helpful
Being a small business owner myself - I found the book helped me to better understand the needs of my customers - especially when it comes to collecting and analyzing information from prospective customers.
Published on December 24, 2005 by Small Business Owner
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4 of 5 people found the following review helpful:
1.0 out of 5 stars
Where's the beef?
This book was a waste of time, not to mention money. It is full of vague generalities and is has such a sopoforic writing style that its one legitimate use might be as an insomnia remedy. There is very little concrete, useful information in this book.
Published on August 14, 2003 by Kevin S. Van Horn
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4 of 5 people found the following review helpful:
1.0 out of 5 stars
Where's the beef?,
By
This review is from: Know Your Market: How to Do Low-Cost Market Research (PSI Successful Business Library) (Paperback)
This book was a waste of time, not to mention money. It is full of vague generalities and is has such a sopoforic writing style that its one legitimate use might be as an insomnia remedy. There is very little concrete, useful information in this book.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
very helpful,
This review is from: Know Your Market: How to Do Low-Cost Market Research (PSI Successful Business Library) (Paperback)
Being a small business owner myself - I found the book helped me to better understand the needs of my customers - especially when it comes to collecting and analyzing information from prospective customers.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Very Helpful,
By Savvy Student (Waltham, MA) - See all my reviews
This review is from: Know Your Market: How to Do Low-Cost Market Research (PSI Successful Business Library) (Paperback)
Market Research can be a dry topic, but Frigstad brought it to life in this piece. In my quest for marketing knowledge I found this book to be very helpful, tastefully written and inspiring.
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Know Your Market: How to Do Low-Cost Market Research (PSI Successful Business Library) by David B. Frigstad (Paperback - October 1, 1994)
Used & New from: $2.84
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