KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy
KnowThis: Marketing Basics
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Book Description
Editorial Reviews
About the Author
Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. Paul teaches MBA-level courses titled Marketing Strategy and Customer Value, Marketing and Technology, and Business Research and Data Analysis. Paul is also editor of KnowThis.com, one of the Internet's leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he has been a consultant to many marketing and technology companies.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The best Marketing book i've ever read,
By Jyde (Seattle Wa) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: KnowThis: Marketing Basics (Paperback)
While preparing for my Marketing Graduate exam i stumbled onto Paul Christ Book "Know this: Marketing Basics"
Oh boy i was so glad i did because i had great grades for my exams as a result of reading the content of this book. With this book content, I was able to easily grasp the fundamentals of marketing quickly, mind you i come from Software Engineering background with no prior knowledge on anything about marketing. As someone in academia, Very few people have impressed me with their ability to break complex subject into simple terms, Paul has done just that and i'm highly impressed by him. Bottom line: If you really want to save yourself some precious time, stress and get to the core fundamentals of marketing in short order. GET THIS BOOK!!! I highly recommend it Hopefully this helps Jyde
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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buying center, building product awareness, reinforcing the brand, managing products, total company sales, research seekers, new product form, other promotional methods, price lining, packaging decisions Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York Times, Business Week, Wall Street, Marketing Plan, Early Majority, Marketer's Toolkit, Early Adopters, Managing the Advertising Campaign, United States, Product Life Cycle, Targeting Markets, Distribution Decisions, Entrepreneur Magazine, Creating Interest, Stimulating Demand, Promo Magazine, Grow Sales, Managing Customers, Providing Information, Item Cost, Diffusion of Innovation, Promotion Decisions, Major New Purchase, Market Research, Market Size Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
buying center, building product awareness, reinforcing the brand, managing products, total company sales, research seekers, new product form, other promotional methods, price lining, packaging decisions Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York Times, Business Week, Wall Street, Marketing Plan, Early Majority, Marketer's Toolkit, Early Adopters, Managing the Advertising Campaign, United States, Product Life Cycle, Targeting Markets, Distribution Decisions, Entrepreneur Magazine, Creating Interest, Stimulating Demand, Promo Magazine, Grow Sales, Managing Customers, Providing Information, Item Cost, Diffusion of Innovation, Promotion Decisions, Major New Purchase, Market Research, Market Size Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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