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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Succinct and Relevant,
By Brad Finkbeiner (Rockwell Automation) - See all my reviews
This review is from: The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share (Hardcover)
Alexander and Lyons have outlined a strategy for service organizations to shift (their) historical models of selling that will place any organzation ahead of customer demand and expectations. An awesome transformation will take place for the company that applies "the Knowledge-based" blueprints to actually create demand and stop the wasteful "reactionary sales methods" that are most common today. Great Resource!
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The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share by James A. Alexander (Hardcover - December 1, 1994)
Used & New from: $0.01
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