Customer Reviews

Knowledge Management: Building a Competitive Advantage in Higher Education: New Directions for Institutional Research (J-B IR Single Issue Institutional Research)

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Very well written. As an educator, I value this book and I think
it's one of the best literature for data studies and data analysing, valuable in terms of both its academic value and a source of reference. I now consider this book as my guideline for most part of my daily job. It is also indicative of the trend the further development of data mining and knowledge management.

With university campuses moving closer towards data-based decision-making, data mining has tremendous potential in assisting institutional researchers in marketing research, student recruitment, fund raising, persistence and survival analysis. Jing Luan's edited book includes a collection of articles that provide introductions to the concepts and applications of data mining and knowledge management that are so easy to read that even non-technical rearders will have no problem grasping the contents. This book should be highly recommended for university administrators and institutional researchers who want to gain a quick overview of the research on data mining and knowledge management in higher education setting.