From the Inside Flap
The true business story of the Internet is not in squandered dot.com fortunes or ponytailed CEOs pontificating from TV screens. It is
instead in small-town retailers reaching global customers, midsize manufacturers streamlining their supply chains, and large corporations targeting tiny but potentially profitable markets they were once forced to ignore.
The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities. Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details:
* Strategic and tactical lessons for leveraging the Internet capabilities of your business
* Four key drivers for creating value through the Internet
* Proven techniques for using the Internet to target-and capture-newly profitable market microsegments
The Internet is not going away, and the market leaders of tomorrow are using it to both extend their operations and formulate information-based strategies to beat the competition. They are integrating information and knowledge with day-to-day operational processes to maximize value at each stage of the process.
Let Knowledge@Wharton On Building Corporate Value show you how to meet your competitors head-on, by providing you with step-by-step techniques to prepare your company for yet-unknown opportunities and technologies, and to integrate the transformative power of the Internet into each office at every level.
From the Back Cover
Modern Strategies for Building Corporate Value the Old-Fashioned Way
Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that you've barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how today's most innovative firms are already doing it.
Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for:
* Using Internet tools to create and manage enduring brands
* Understanding and managing risks created by the Internet
* Pursuing strategic alliances to support your company's goals
The Internet hasn't changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned way-by locating customers, learning what they want, and providing it in the most efficient ways possible.
