I have only owned Kodak cameras, and the Z981 is an upgrade for me from the Z1485 and the Z712, both of which I loved. What sold me on the Z981 however, was the 26x zoom. My Z712 had a 12x zoom, which was great, and the Z1485 was only a 5x, but it's small and pocket sized...great for throwing in my purse. Now, be advised...I am NOT a professional photographer (or anywhere near one). I am a stay-at-home-mom who has a slight obsession with cameras, but just cannot bring herself to take the SLR plunge. I take daily photos of my son, and of course, family trips/vacations. That said, this camera may be a bit much for your everyday Joe just wanting to take pictures of the family, since this IS pretty large and quite bulky to to carry around once it's in a case...though I certainly don't mind.
In my trials with this camera, I have found only a couple things that I'm not completely happy with. That main one is the battery compartment. While easy to open (just slide the tab and it pops open), it's darn near IMPOSSIBLE to close. I have to use a small screwdriver to slide the tab over once the batteries are in place. Also, when taking video, if you zoom in, it takes a few seconds for the focus to right itself, which may not seem like a big deal, but 5 seconds can be a long time on a short video clip.
As for everything else...I'm thrilled. While the on/off switch may be in an awkward place for some people, it's located in the same spot on the Z712, so I was already used to that. All the dial settings are very easy to use, and when you switch to each one, there's a brief explanation on what conditions you would use that particular setting for. Of course, my favorite is the 'Children playing in sunlight' setting. I can take crisp, clear pics of my boy while he's running around, and not have to worry about them being blurry, or dark. Also, (and one of the most important things, at least for me), the click-to-capture speed is VERY fast. When I push that button, it takes the picture...and I can take multiple pictures, one right after the other, with no delay.
The Share feature is also very neat. I'll admit, I'm still getting comfortable with using the App, but it's coming a little easier to me now. You'll have to download the Share App to your computer if you wish to use this feature. It'll take about 10 minutes to set it up. I think the main reason I love Kodak so much is their user friendly approach to picture taking...it's why they're the only brand of camera I've ever used. The Kodak EasyShare program is SIMPLE to use, and a great place to store or alter your pictures. Their cameras (even one as advanced as this particular model) are very easy to get the hang of after a bit of practice. If you're at all interested in this camera, I say go for it. I'm VERY pleased with mine, however, as I said, it may be a little much for the casual picture taker.