An authoritative introduction to Korea, set to be the world's next economic power, and its peoples ambitions and values. South Korea is set to follow in Japan's footsteps in becoming the world's next advanced industrial power. The country's economic ambitions have increasingly been felt in the West and Asia, none more so than in the UK where currently Korean investments amount to more than $4 billion. The Koreans are coming - but who are they? What are they like as a race? What are their values?. Like Japan of 15 years ago, Koreais now coming out of it's shell and asserting itself as a 1st tier economic power.
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