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Korea's Online Gaming Empire [Kindle Edition]

Dal Yong Jin

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Book Description

In South Korea, online gaming is a cultural phenomenon. Games are
broadcast on television, professional gamers are celebrities, and youth culture is
often identified with online gaming. Uniquely in the online games market, Korea not
only dominates the local market but has also made its mark globally. In Korea's
Online Gaming Empire, Dal Yong Jin examines the rapid growth of this industry from a
political economy perspective, discussing it in social, cultural, and economic
terms. Korea has the largest percentage of broadband subscribers of any country in
the world, and Koreans spend increasing amounts of time and money on Internet-based
games. Online gaming has become a mode of socializing--a channel for human
relationships. The Korean online game industry has been a pioneer in software
development and eSports (electronic sports and leagues). Jin discusses the policies
of the Korean government that encouraged the development of online gaming both as a
cutting-edge business and as a cultural touchstone; the impact of economic
globalization; the relationship between online games and Korean society; and the
future of the industry. He examines the rise of Korean online games in the global
marketplace, the emergence of eSport as a youth culture phenomenon, the working
conditions of professional gamers, the role of game fans as consumers, how Korea's
local online game industry has become global, and whether these emerging firms have
challenged the West's dominance in global markets.

Editorial Reviews


"Both developers and marketers will find this discussion enlightening." -- Brad Reid, Computing Reviews

"The Korean game industry has spearheaded the global online gaming phenomenon -- it is one of the fastest growing creative industries worldwide. This book is timely and will have a captive audience, given that to date the only material on the topic has been in journal articles. It promises to fill many gaps." -- Larissa Hjorth, Senior Lecturer in Digital Art, Games Programs, School of Media and Communication, RMIT University, Melbourne

"This book will be a landmark study of Korean online gaming, serving as the touchstone for future studies on this topic. At the same time, it offers a useful methodological template for analyzing online game industries and cultures beyond the Korean example." -- Dean Chan, School of Communications and Arts, Edith Cowan University, Perth

About the Author

Dal Yong Jin is associate Professor, Korea Advanced Institute of Science and Technology as well as Assistant Professor at Simon Fraser University.

Product Details

  • File Size: 1555 KB
  • Print Length: 208 pages
  • Publisher: The MIT Press (November 30, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004HD49QW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #666,320 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Dal Yong Jin is Associate Professor in the School of Communication at Simon Fraser University in Canada and Visiting Associate Professor at Yonsei University in Korea

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