This work looks at amusing, eye-grabbing, and sometimes disturbing junk food packaging aimed at catching kids' attention.
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2 of 2 people found the following review helpful
By Robin Benson
Format:Paperback
Just flick the pages of this book and marvel at the ingenuity of the food technologist, page fifty-eight shows a 1965 packet of Kellogg's Strawberry Kreme Krunch, `Chunks of REAL ICE CREAM Freeze-dried in a nutritious cereal' or page seventy-nine with a 1960s packet of King Stir wands with `SIX IMITATION ROOT BEER FLAVOR DRINKS'. Everything is either flavor-enhanced, sugar-coated or artificial, just the way kids like it too.
All the colorful packets come from a huge collection the two author's have amassed over the last fifteen years, starting with a 1930s 5c packet of Mickey Mouse Cookies (which looks in surprisingly good condition considering it is over sixty years old) and moving through the years to the Seventies. The boxes and containers are predictably designed with bright colors and sledgehammer graphics to catch the eye of tiny tots in the supermarket aisles. An interesting exception is the 1970s very graphic Screaming Yellow Zonkers! Popcorn snack box which was black with some small colored lettering.
The food makers knew how to pitch their packaging for maximum sales so they used the popular heroes of the time, Superman, Popeye, Dick Tracy, Hopalong Cassidy (I wonder if he ever ate those Burry's cookies) and as the packets show, in more modern times the makers created food with their own heroes, like Cap'n Crunch or Puddin' Head.
If you grew up in the Fifties, Sixties or Seventies you'll enjoy this well designed paperback of colourful food packaging, mostly breakfast cereals but also drinks, cake-mixes, candy, Jell-O, ice cream, cookies and more. There's nothing artificial about this book!
4 of 5 people found the following review helpful
By xiloscient
Format:Paperback
Excellent pictures; not a lot of words since none are really needed. Come! Gawk at the advertising! The best part about it is seeing how things have gotten more politically correct (like how Fritos had the 'Frito Bandito' ad with a Hispanic on it, with a promise of a 'Free Moustache in Six Packs.') Well worth the money. It's a small book, but again, these are bright pictures of boxes. How big do you really need it?
1 of 1 people found the following review helpful
By John E. Rosa
Format:Paperback|Amazon Verified Purchase
What a great book of baby boomer memories put together. Saturday mornings eating Quisp & Quake or quenching your thirst on Pillsbury's "funny face" drinks, this book is real pleaser in every way ! Thanks Dano !
Most Recent Customer Reviews
5.0 out of 5 stars
WONDERFUL Fun!!!! This book is a treasure and enjoyable!!!
Absolutely loved this book! My son (8 years old) and I thoroughly enjoyed the marvelous pictures and great cartoony art for products from days gone by! Read more
Published on December 10, 2008 by Todd Dolce
5.0 out of 5 stars
Krazy Kids Food By Dan Goodsell and Steve Rodan
I really enjoyed this 200 page journey to childhood. It's a book that brings back some wonderful childhood memories. Read more
Published on January 20, 2004 by L. Burnett
4.0 out of 5 stars
Cids Candy Coated Collectible Cardboard Collection
This 200 page, color book, has well taken photos, excellent picture quality and a sweet taste of some of the rarest food packaging items ever recovered from the past. Read more
Published on April 28, 2003 by duane dimock
4.0 out of 5 stars
Condensed Cardboard Collectables Collection
This all color , 200 page book, has well taken photos, excellent picture quality and a sweet taste of some of the rarest food packaging items, that have ever been recovered from... Read more
Published on April 26, 2003 by duane dimock
5.0 out of 5 stars
Fab Trip Down Memory Lane!
The graphics alone are worth the purchase of this. This book is jam packed with 20 years of pop culture that will leave you a little nostalgic and a little perplexed. Read more
Published on April 23, 2003 by M. S. Tucker
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