From its humble beginnings in 1934, L.A.'s Original Farmers Market has become one of the leading destinations in Southern California. And this comprehensive cookbook celebrates the food, people, and history of this Los Angeles landmark. Mexican, Brazilian, Middle Eastern, and old-fashioned American diner fare are all here, among many others. Readers can re-create more than 75 stand-in-line classics like Chilaquiles Verdes from Lotera! Grill, Falafel Sandwiches from Moishe's, and finish up with decadent Chocolate Fudge from Littlejohn's English Toffee House. Vivid photographs and rare archival images bring the market to life as it celebrates its 75th anniversary.
JOANN CIANCIULLI
Cookbook Author & Culinary Producer
www.dirtydishesmedia.com
Cook, culinary producer, and author, JoAnn Cianciulli (chan-chew-lee) has become known as one of the culinary industry's top insiders. A pioneer in her field, Cianciulli's experience ranges from co-creating and producing groundbreaking Food Network shows such as Food 911 with Tyler Florence, co-authoring cookbooks with world-renowned chefs like Michael Mina, serving as an industry expert on television shows including Bravo's Top Chef Masters and most recently, as author of L.A.'s Original Farmers Market Cookbook and the Master Chef Cookbook.
A witty, whirling-dervish hailing from New York, Cianciulli grew up in an Italian-American restaurant family where she began her appreciation for food when her father Dominic took over acclaimed chef/restaurateur Lidia Bastianich's first restaurant, Buonavia, in Queens. Translated, the restaurant name means, "the good way," which has become Cianciulli's mantra ever since.
Cianciulli earned her stripes in the world of culinary media in the same fashion that great chefs achieve theirs: from the ground up. After studying at NYU's prestigious Tisch School of the Arts for her BFA in Film and Television, Cianciulli relocated to Los Angeles to work in feature film production. It was long before she created her niche of the delicious combination of cooking and entertainment.
With over 10 years of experience in producing food television, Cianciulli fed America's growing appetite for celebrity chefs and combined her culinary expertise with television production experience to create a new generation of cooking shows. Cianciulli was instrumental in creating the food television phenomenon as it exists today via her role as producer for innovative Food Network programming such as the wildly popular series Food 911 with Tyler Florence, Tyler's Ultimate, Simply Delicioso with Ingrid Hoffmann and Next Iron Chef.
In addition to over 1,000 episodes filmed with the now-iconic network, Cianciulli has completed production of MasterChef with Gordon Ramsay debuting on FOX Tuesday July 27th, which she complemented by writing the cookbook to launch with the series. She has also produced shows such as Bravo's hit series Top Chef Los Angeles, the NBC primetime special Celebrity Cooking Showdown, Shopping with Chefs on Fine Living and the celebrated chef-competition series Cooking Under Fire on PBS, which Cianciulli complemented by writing and editing the companion cookbook to launch with the show. Taking her telegenic personality and to-the-point culinary expertise to the next level, Cianciulli has also appeared on-camera as a food authority and personal chef on TLC's For Better or for Worse and was an invited guest panelist on Bravo's newest series, Top Chef Masters.
It is her reputation and connections made during her tenure with such successful television productions that led to high profile cookbook collaborations including Tyler Florence's Real Kitchen, Aaron Sanchez's Latino cookbook, La Comida del Barrio, the Lever House Cookbook with chef Dan Silverman and the acclaimed debut book for James Beard Award-winning chef Michael Mina. She is currently co-authoring Michael's Genuine Food & Drink with Miami star chef Michael Schwartz.
Cianciulli's fusion of writing, recipe structure, vast culinary knowledge and an intimate understanding of the creative complexity of chefs has uniquely positioned her as a pioneer who has created a new genre of food personality for the 21st century. An accomplished gourmet in her own right, Cianciulli's greatest gift is her innate ability to translate the intricate passion of a chef to an accessible and appealing concept for the home viewer or reader.
Although a die hard New Yorker, Cianciulli has lived in Los Angeles for over a decade because juicy tomatoes are available year round.
