— David A. Garvin, C. Roland Christensen Professor of Business Administration, Harvard Business School
“An incredible story about an outdoor industry icon, L.L.Bean, that became — under the guidance of Leon Gorman — a national treasure. L. L. would be proud to know his grandson, Leon, is still enabling millions of people to enjoy the great outdoors in comfort.”
— Jim Whittaker, first American to climb Mt. Everest and former President and CEO of REI
“This book tells a compelling business story about the challenges and milestones along the way to building a venerable American company. Yet it is more than the usual business book. Leon Gorman tells this story with his characteristic charm, wit, and self-effacing humor, making it a delightful read for any audience. I enjoyed it immensely!”
— Senator George J. Mitchell
“The story of L.L.Bean teaches us the value of tradition, artfully combined with a clear strategic vision and purpose and an unwavering respect for every stakeholder. These lessons are enduring — just like the company. L.L.Bean is one of a kind and so is this book.”
— Elaine Rosen, former President, Unum Life Insurance Company of America
“Thanks to Leon's clear voice and strong writing, the story of L.L.Bean and Leon's own remarkable role in the firm are told well and interestingly. I give my former student an A+.”
— Roy Greason, President Emeritus, Bowdoin College
I learned much about Leon Gorman, L.L. Bean and running a business.
While there is some limited and muted criticism of Leon Beam, but too much of it reads like a promotional pamphlet of him that may make even Kim Jong-il blush.
It's an interesting look at how doing a few things correctly can overcome a number of other things done really badly.
It all started when I began searching the Internet for sources of classic tailored clothing. I've been shopping at LL Bean, Lands' End and Eddie Bauer for many years, as I have... Read morePublished 10 months ago by M.D. Johns
I had to buy this book for a school project and it was ok reading I wouldn't read it on my own but I got through it.Published 18 months ago by Julie
I bought this book for my class, at first I thought it is super boring to read. I admit that it is really good story to read and am enjoying my time read the book. Read morePublished on December 13, 2012 by StarEssy
This book is perfect for any longtime Bean customers or people interested in business, investing, and definitely merchandising. Read morePublished on December 15, 2011 by Knapp
Leon Gorman tells it all on how LL Bean came about and evolved into the great direct marketer (and now retailer) that it is. Read morePublished on August 18, 2011 by S. Stuart
Anyone who has grown up in Maine has grown up with L.L. Bean. Living here all my life, I was well aware of the success story of this legendary Maine retailer. Read morePublished on May 17, 2011 by A. Nye
I was fortunate to receive one of the books signed by the President Leon L Gorman which is pretty cool. I thank Harvard Press for this as LL Bean is a company I admire. Read morePublished on January 28, 2011 by K. Newcomer
Having lived in Maine for a short while and learning a small amount about the culture, I was intrigued when I saw this book. Read morePublished on November 9, 2010 by Kyle J. Majchrowski
I agree with the previous reviewers that Leon Gorman does not hold himself up to be a great business leader or anything of the like. Read morePublished on August 4, 2010 by heinertx