Simple. Pure. Delicious.
At LÄRABAR, we believe that the foundation of a sound mind, body and spirit is derived from what you eat. And what you eat is most delicious and satisfying when it's in a whole, natural state.
One bite will bring you right back to the PB&Js of your past. Our Peanut Butter and Jelly is just like the classic, made with only 4 simple ingredients, including dates, peanuts, unsweetened cherries and a touch of salt. Also comes with 6 grams of protein and no crusts!
Peanut Butter and Jelly Ingredients
Peanut Butter and Jelly is made with dates, peanuts, unsweetened cherries, and sea salt.
The LÄRABAR Story
Lara Merriken was hiking in the Rocky Mountains of Colorado when inspiration struck: create a new kind of nutrition bar using wholesome, natural ingredients. In May 2000, LÄRABAR was born. Lara began the company with a simple vision of combining fruits and nuts into an enjoyable product that was as delicious as it was healthful. She scoured the aisles of grocery stores, noting popular flavors of ice cream and cookies, then recruited her friends and family as focus groups to test new recipes.
The first five flavors Lara launched were Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. She made the products herself and sealed each invidual package by hand-- all 500 of them! Although LÄRABARs are now manufactured outside of Lara's kitchen, they're every bit as wholesome and nutritious as they were when the company was founded. They're an indulgent nutrition bar you can truly feel good about eating.