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LECTURE NOTES ON MARKETING MANAGEMENT:: THEORY AND PRACTICE Paperback – July 6, 2011


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About the Author

Mr. Aila is reader in Commerce (Marketing Option) (Nairobi). He holds an MBA (Maseno). He is reading PhD in Business at Maseno University. He is Lecturer of Marketing at Agribusiness Department, Great Lakes University of Kisumu and Marketing Manager, Tich Nam Enterprises Ltd. Initially he worked with the Coca-Cola system extensively.

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