This innovative watch from LEGO lets your little one design his or her own unique creation, and change it often! Sure to please any young artist in the making, this watch's strap comes in a variety of non-allergenic polycarbonite pieces and interchangeable bezels that click together for a personalized look. The round case features a white dial with a cool graphic and easy-to-read Arabic-numeral hour indicators that make telling time a cinch for beginners. Water resistant to 165 feet, this watch is as durable as it is fun.
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise.
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of children’s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock.