Amazon.com Product Description
Build it before you wear it! Take LEGOS to the next level with this colorful, cool and completely customizable timepiece. Snap together multicolored pieces of durable plastic to create a unique wristband. The band attaches directly to the plastic bezel and can be customized even further by clicking on one of three colored (blue, red or yellow) bezel rings. A dark, stylized mineral-material face illuminates light-colored easy-to-read numbers and hands. This watch is water resistant up to 99 feet and features analog-quartz movement, for reliability and resilience. This is for LEGO fans of all ages the band length is completely customizable by adding more pieces. Just snap and go!
The LEGO Story
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and remains a family owned business even today: Owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise.
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of children’s creativity through playing and learning and it is this core philosophy that is built into every LEGO brand watch and clock.