What's New

The LEGO® Group Story

The LEGO Group, a privately-held firm based in Billund, Denmark, is the world’s leading manufacturer of construction toys.  The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen:  "Only the best is good enough."  The LEGO Group offers hundreds of products to suit nearly any age or interest, including LEGO® DUPLO® sets for preschoolers and for older children, LEGO® CITY, LEGO Ninjago, LEGO Friends, LEGO Star Wars™ and much more!