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LG 32LD550 32-Inch 1080p 120 Hz LCD HDTV with Internet Applications

by LG
2.4 out of 5 stars 88 customer reviews

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  • 150,000:1 Dynamic Contrast Ratio
  • Full HD 1080p Resolution
  • Wireless 1080p Ready
  • NetCast Entertainment Access (Wi-Fi Ready)
  • TruMotion 120Hz for smooth motion pictures
  • NetCast Entertainment Access (Wi-Fi Ready)
  • Wireless 1080p Ready
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  • Free 60-Day Tech Support: This item is eligible for FREE Tech Support for 60 days from the date of delivery. Over the phone, our trained technicians can help you set up, configure, connect, and troubleshoot so you can start enjoying your new purchase. Owners of qualifying products can reach Tech Support by selecting your product on the Contact Us page. Learn more

Technical Details

  • Brand Name: LG
  • Model Number: 32LD550
  • Display Technology: LCD
  • Display Size: 32 inches
  • Image Aspect Ratio: 16:9
See more technical details

Product Description

Product Description

The future of entertainment is broadband TV and the LD550 with NetCast Entertainment Access lets you tap into it today. Beyond the limitless possibilities of accessing movies, shows and info direct from the Internet, the LD550 gives you options like never before with Wireless HD capabilities, along with an array of LG innovations that will change your expectations about TV.

This HDTV is Internet-ready. To view Internet apps on this TV, you may also need:

  • Broadband Internet service
  • A router
  • Cabling
  • A Wi-Fi adapter (if there is not one built in)
  • A PC for subscriptions or payments

To learn more about Internet-ready HDTVs, visit Internet-Ready TV 101.

Great for sports and fast action, the 32-inch LG 32LD550 LCD HDTV offers 1080p Full HD resolution for crystal-clear detail, TruMotion 120Hz technology for virtually no motion blur, and a super-quick response time of 2.4ms (milliseconds). With LG's NetCast, you get access to TV shows, movies and more, streamed directly from the Internet to your television screen. And the LD550 series also provides compatibility with Wireless 1080p Connectivity (wireless media kit required and sold separately).

Other features include an amazing 150,000:1 dynamic contrast ratio for more stunning colors and deeper blacks, two USB ports for connecting external drives for playing back MP3 audio, JPEG photo and DivX HD video files, stereo speakers with 20 watts of power and Dolby Digital decoding, and four HDMI inputs.

NetCast Entertainment Access

NetCast Entertainment Access brings the best Internet services direct to your TV--no computer required. Instantly access movies and TV shows, news and weather and the world's largest library of HD movies in 1080p. (Note: Internet connection & subscriptions required and sold separately.)

Get your HD film fix
If you like movies and want major studio releases in Full HD 1080p and Dolby Digital Plus sound, you'll love Vudu, the on-demand movie service with more hi-def titles than anyone else. Over 3,000 and counting. Plus, there's no subscription. So you only pay for what you watch.

Access your queue from the couch
Make the most of the extensive offerings on Netflix. Now you can watch your favorite movies and shows--from new releases to classics to everything in between--without your PC. Sit back and enjoy unlimited instant access to thousands of movies and TV episodes streamed directly to your TV set.

It's YouTube on your tube
No more crowding around your PC to watch web videos. NetCast instantly streams videos and TV shows from YouTube for unlimited, direct access to the millions of Web videos whenever you want them. All you need is an active Internet connection. Watch that one fellow making a fool of himself over and over again.

Stay up to speed
Sometimes you want to see what's going on in the world, but without changing the channel. Yahoo! TV Widgets delivers everything you need including news, scores, stocks and even photos from Flickr.

Your pictures on the big screen
Re-live all your family vacation memories with your Picasa photos on the big screen for everyone to enjoy, create galleries and slideshows for easy organization.

Key Features

Full HD 1080p resolution
This stunning picture is the reason you wanted HDTV in the first place. With almost double the pixel resolution, Full HD 1080p gives it superior picture quality over standard HDTV. You'll see details and colors like never before.

TruMotion 120Hz
TruMotion 120Hz technology lets you see sports, video games and high-speed action with virtually no motion blur. Now your TV can keep up with your fast-moving entertainment.

150,000:1 Dynamic Contrast Ratio
No more worrying about dark scenes or dull colors. The dynamic contrast ratio of 150,000:1 delivers more stunning colors and deeper blacks than you can imagine.

Intelligent Sensor
Don't strain your eyes. Let your TV do the adjustments for you. Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience.

Wireless 1080p Ready
The best place for your TV isn't always near the cable. Wireless 1080p Connectivity lets you cut loose from messy wires, hang your TV where you want and still get a stunning Full HD picture. All those cords and cables are completely out of sight. And the only thing attached to your TV is you. (Note: Wireless media kit required and sold separately.)
AV Mode
Sports, movies and video games are best enjoyed with customized settings. With AV Mode, you can easily select from one of three picture modes for "Cinema", Sports" or "Games" to enjoy an optimized picture and sound experience.
Picture Wizard
Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It's not actually magic, but it will sure seem that way.
24P Real Cinema
Stay in for the theater. Enjoy a true cinema-like experience in your own home with movies the way they are meant to be seen. LG's Real Cinema technology precisely displays 24p source frames on your screen, the same as on a movie screen. If you love movies, you'll love Real Cinema.
ISFccc Calibration Ready
LG's ISFccc Ready HDTVs contain the detailed standards necessary for professional calibration of brightness, contrast, tint, sharpness, color levels and much more to meet local lighting conditions for both day and nighttime viewing. Settings are added to preset modes for easy access from your LG remote.
Clear Voice II
Get audio the way it was meant to be heard. Clear Voice II enhances and amplifies the frequency range of the human voice to help keep dialogue audible when background noise swells.

Infinite Sound
What's a great picture without great sounds to match? Infinite Sound delivers an amazing listening experience with deep, rich bass to make the most of your entertainment.

Dolby Digital
Dolby Digital lets you experience compelling 5.1-channel surround sound. And you can trust that you'll get the same great Dolby Digital audio quality no matter what you're watching--a DVD or Blu-Ray Disc, TV programming or downloaded content. Best of all, you can be confident that you'll hear the audio exactly as it was intended, because Dolby Digital is also used to create the soundtracks for movies and games.
USB 2.0
Now reliving that fantastic family vacation can happen in the comfort of your living room. Easily connect your external USB devices to enjoy JPEG photos or listen to MP3 files. This HDTV is also compatible with playing back DivX HD video files from a USB drive.
HDMI V.1.3 with Deep Color
Make installation of any enabled device a snap. Get 10.2Gbps of bandwidth for deeper colors and more to take advantage of the best Full HD experience. HDMI V.1.3 connectivity lets you prepare yourself for tomorrow's technology today.
Having a hard time keeping track of your remotes? With SimpLink, all your LG devices can be controlled with just one remote.
Smart Energy Saving
With LG's Smart Energy Saving Features, you can conserve money and energy.

Key Specifications

  • Screen size: 32-inch class (31.5 inches diagonal)
  • Resolution: 1920 x 1080 (1080p Full HD)
  • Dynamic contrast ratio: 150,000:1
  • Viewing angle: 178 degrees horizontal/vertical
  • Response time: 2.4ms
  • Built-in tuner: ATSC/NTSC/Clear QAM
  • Audio output: 20 watts (10W x 2)
  • Speaker system: 2-way, 4 speakers
  • Dolby Digital decoder: Yes
  • Surround system: Infinite Sound
  • Input labeling: Yes
  • Swivel stand: ±20 degrees
  • VESA compliance: 600mm x 400mm
  • Warranty: 1 year parts and labor


  • HDMI (version 1.3, HDCP): 3 rear, 1 side
  • Component: 2 rear
  • Composite A/V: 1 rear, 1 side
  • RF: 1 rear
  • PC input (15-pin, D-Sub): 1 rear
  • PC audio input: 1 rear
  • Digital audio output: 1 optical, rear
  • USB: 2 side
  • Ethernet LAN: 1 rear
  • Headphone out: 1 side
  • RS-232c input: 1 rear


  • TV without stand: 31.5 x 19.8 x 2.9 inches (WxHxD); 19.2 pounds
  • TV with stand: 31.5 x 22.2 x 8.1 inches (WxHxD); 21.4 pounds
  • What size TV should you get?

LG 2010 HDTV Comparison

Series: LD350 LD450 LD520 LD550 LD650 LE5300 LE5400 LE8500 LX6500 PJ350 PK550 PK750
Models: 22-inch
Panel type LCD LCD LCD LCD LCD LED LCD LED LCD LED LCD 3D LED Plasma Plasma Plasma
LED Local Dimming -- -- -- -- -- -- -- -- -- --
3D Ready -- -- -- -- -- -- -- -- -- -- --
Resolution 720p 1080p 1080p 1080p 1080p 1080p 1080p 1080p 1080p 720p 1080p 1080p
Contrast ratio 50k:1
Refresh rate 60Hz 60Hz 120Hz 120Hz 240Hz 60Hz 120Hz 120Hz 240Hz 600Hz 600Hz 600Hz
Response time 5ms 4ms 2.4 2.4 2 2.4ms 2.6ms 1ms 2ms -- -- --
Netcast Entertainment -- -- -- -- -- --
HDMI input 2 2 3 4 4 4 4 4 4 3 3 4
Component input
(Y, PB, PR)
1 1 1 2 2 2 3 3 3 2 2 2
Composite input 1 2 2 2 2 2 2 2 2 2 2 2
PC input
USB port 1 1 1 2 2 1 2 2 2 1 1 2
MP3 and JPEG
DivX video
-- -- -- -- --
Ethernet -- -- -- -- -- --
Wireless 1080p Ready -- -- -- -- -- --
Energy Star -- -- -- -- -- -- -- --
Series: LD350 LCD LD450 LCD LD520 LCD LD550 LCD LD650 LCD LE5300 LED LE5400 LED LE8500 LED LX6500
PJ350 Plasma PK550 Plasma PK750 Plasma

Learn More

Which Size HDTV is Right for My Room?

HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Product Details

  • Product Dimensions: 2.9 x 31.5 x 19.8 inches ; 19.2 pounds
  • Shipping Weight: 27.4 pounds
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0039RRCFM
  • Item model number: 32LD550
  • Average Customer Review: 2.4 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #133,040 in Electronics (See Top 100 in Electronics)
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at March 20, 2010

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Customer Reviews

Top Customer Reviews

I bought a Samsung "Touch of Red" 46 inch LCD TV awhile back, intending for it to become my everything TV, for sports, XBOX and all around lounging. Having two kids though, quickly turned it into the Elmo's World TV in the living room and I was left with an old, 19" TV upstairs to play on. I bought this strictly for the man cave and think that it was a great buy. The size is perfect, Big enough to get full HD but not so large that it looks strange sitting on a desk. The picture quality is amazing, the colors are incredibly crisp and everything I have played on it looks exceptional. The 120 HZ, though not top of the line anymore, is still more than enough to make all but the most high speed games look great, with no blurring. It has 4 HDMI ports, so that I can hook both consoles up, along with a computer port, so I can have everything right at the desk.

Like the Samsung Series, LG planned ahead and made their TV internet capable. You have to buy the $80.00 wifi adapter, but once you do you have access to Netflix, youtube and a bunch of apps that can do many things. Great for me and wife trying to find something to watch on the weekend.

I looked around for a while before deciding on this TV. At Best Buy it was up against a Sony and a Samsung of similar price and size. The LG clearly had the better picture. I have no regrets about buying this and highly recommend it for anyone wanting a moderately sized, fully HD TV.
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We bought this on sale at Best Buy. Hated to pay sales tax but was still a slightly lower total cost than Amazon. Stand assembly was a simple 2 step, 8 screw process. We are using it in the bedroom hooked up to Charter cable. We are getting a very good quality picture on standard (non HD) cable channels. In fact the non HD picture is better than the one we get from the 2 year old Sony Bravia XBR6 32 inch TV that we have in the kitchen. The remote and menus are easy to use even for my non-techie wife. We have not used the internet(netcast) feature. We have ordered from Amazon the wireless LG ANWF100 USB-based adapter which will allow this TV to connect wirelessly to the internet. The recent price for this adapter was $30 less on Amazon than at Best Buy or other sites. Because of the reduced price on the adapter, we decided to try the wireless method fist and if it fails to function properly then I guess we will have to try to run wiring from the router in the basement. I will try to update this review after we see how the internet connection works for us.

Update: June 2 -- I plugged in the wireless LG ANWF100 USB Adapter and easily connected to the internet following the onscreen directions(I had reviewed the LG owners manual prior to completing this step). After inputting the necessary email and password info, we were able to connect with VUDU, Netflix, UTUBE, and Picasa photos. The picture quality with this wireless adapter has been exceptional using our Charter broadband service.

Update: June 11 -- We have streamed two movies using the VUDU service and had no problems with the signal coming from the router in the basement to the main level bedroom. The VUDU HDX picture quality was suberb. This TV is DLNA compliant and allows access to files on a computer.
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It is very good price for a full 1080p HD, 128Hz refresh rate, 2.4ms response time and 150,000:1 contrast. We searched over and Amazon price was the best.

When we were searching for HD TV, 32" looked tiny next to huge TV sets. But I measured over our old TV and saw that 32" was enough for our living room( it was twice as big than our old TV). I suggest you to measure the size over your old TV and decide in your room for which size you want; not in the showroom.

I ordered this TV on Sunday from Amazon and it arrived by Tuesday with free FedEx shipping. It cannot get any faster than that. Love free shipping. Come out of package almost ready to go.

The video quality is amazing, colors, sharpness... It is everything you are expecting from an HD TV. But our favorite was the NetCast. We hooked up our internet cable to the TV and voila! We immediately watched from our instant-Q from Netflix! Even with our slow (1Mb/s) internet connection the quality was awesome, although occasionally the quality got low when the connection slowed down but it corrected itself when connection got better. If you have a better internet connection, I don't think you need any problems.

I read that you can buy an wi-fi adapter for NetCast but i don't think it is necessary. We are using wireless internet for our laptops, cable for TV and TV is not something we wanna move around anyways.

It is quite new so I cannot say much about endurance but currently I am perfectly happy with my buy and strongly recommend it.

LG stopped their netcast support, i don't think it's worth buying for that anymore.
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Just the other day I giggled when a friend of mine referred to my MyTouch Android phone as a "smart phone". This is a phrase my grandma would use I thought. This is the best way to describe this TV, however. Embedded software that recognizes FAT32/NTFS file systems is something that deserves this label as silly as it may sound. Since many of the reviewers have already given pretty comprehensive reviews of the conventional qualities of this device I would try to focus on the "smart" features.

Pros: Install is a breeze. The hardest part is screwing in the 8 bolts it takes to assemble the stand.

Picture quality is very good, many presents here - including two completely customizable profiles. Anything from color and back-light to TruMotion can be set within those profiles. The TruMotion default setting is "Low", I have left it there and haven't noticed much of the "soup opera" feel to movies that I get from my friend's Bravia.

USB connectivity - mass storage devices, such a USB thumb drives and external hard drives can be attached directly to one of the two USB ports this TV has. Immediately after a menu would appear much like the "Auto-play" one you get in Windows. You can choose to ignore it or play directly from here. I've played MP3 files and bunch of DivX AVIs, from my thumb drive - quality here is as good if not better than that of my HD computer monitor. Same is true for picture viewing. All this is done with the use a of built-in file browser and viewer. The viewer can be paused, forwarded and anything else you already do on your computer or DVR. The "limits" here are very practical, recommended max size for USB thumb drive is 32GBs and 1TB for HDD. Up to four partitions on a single device can be recognized!
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