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LIFE Guide to Digital Photography: Everything You Need to Shoot Like the Pros Flexibound – October 19, 2010
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More About the Author
Some of McNally's other renowned photographic series include, "The Future of Flying," a 32-page cover story for National Geographic, published in December 2003, commemorating the centennial observance of the Wright Brothers' flight. Joe is a 20 year contributor to National Geographic, and this story was the first all digital shoot for the magazine. This issue was a National Magazine Award Finalist, and one of the magazine's most popular covers. He has shot cover stories for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business Week, LIFE and Men's Journal, among others.
McNally's advertising, marketing and promotional work includes FedEx, Nikon, Sony, Land's End, General Electric, MetLife, Bogen, Adidas, Kelby Media Group, Wildlife Conservation Society, and American Ballet Theatre.
In 2008, McNally published his critically acclaimed, award winning book, The Moment It Clicks, which has been touted as, "one foot on the coffee table and one foot in the classroom."
In 2009, McNally published his newest, much anticipated book, The Hotshoe Diaries. Just like its predecessor, it immediately cracked Amazon's top ten list of best sellers, within the first week of publication.
Joe McNally is known internationally for his ability to produce technically and logistically complex assignments with expert use of color and light. As part of his teaching activities, he conducts numerous workshops around the world.
Top Customer Reviews
In other words, those books made me feel dumb. This book doesn't.
McNally has an incredibly easy-to-read style, explaining everything from how to turn the camera on to the most advanced techniques in a very down-to-earth manner. Concepts are explained in detail, but without technical jargon. The book is also beautifully illustrated with fantastic photos that illustrate each concept perfectly. A small caption under each photo explains the F-stop, shutter speed and ISO used, which I found very helpful. The "Everything You Need To Shoot Like The Pros" part of the title is extremely accurate.
For fledgling photographers, avid hobbyists and aspiring pros, this book is an indispensable resource.
It will never happen, of course. Which means photo book publishers will never go out of business. With more than fifty years of serious photography experience, I still get the occasional book even though I know better.
The "LIFE Guide to Digital Photography: Everything You Need to Shoot Like the Pros" is, frankly, just another how-to book.
It covers the basics of photography, with a focus on Digital Single Lens Reflex (DSLR) cameras. The basics of haven't really changed since the dominance of film. Joe McNally, who is an excellent photographer, explains (in general terms) the nature of light, the lens, design elements (fuzzy), color, composition and a collection entitled "Joe's Tips". I found this last section to be the most interesting because of its exposition on techniques for hand held slow-speed shots.
Joe McNally tends to be a "it's all about me" writer, recounting his experience at this and that shoot. It isn't annoying, but it does get boring.
Profusely illustrated with McNally's work, the photos are great to look at, but for the most of no value as teaching aids. How many of us will be flying in helicopters we direct in order to capture aerial shots of Manhattan or a field of wind turbines? Who among us will be flying in a U.S..Read more ›
The Almost Silhouette
In this example he has a photo of a young girl in a dark room looking out a lighted window. Which is a tough exposure situation. Expose for the highlights on her face. If you expose for the window other areas go totally black, if you expose for the dark shadows, others go nuclear. Look for a middle ground. (The photo example helps quite a bit.)
Shooting fireworks with a wide open lens will drain the color, it is quite easy to over expose them. An aperture of f/8 is a good start. Use a cable release, because the shutter will be open 4 to 15 seconds. The foreground object (the anchor) can determine the shutter speed. Don't shoot all night long with the same exposure (This goes for any situation).
This author is a Master at flash and makes the point that if you intend to take a lot of pictures, you will eventually have to shoot some with a flash, probably more with than without. Light, no matter where it comes from has quality, color and direction.Read more ›
Even better, it's profusely illustrated with his beautiful pictures that enhance and exemplify the explanations.
And best, there are easy tips that will improve over 90% of the photos taken by casual amateurs. The tips in the camera holding section alone will help most people's pictures. i wont spoil it, but you dont see many people using these easy techniques to steady their cameras. A steadier camera is a sharper picture.
You dont have to be using an SLR to benefit from this book. Even camera phones and point 'n shoot users will benefit from the light and color and texture composition sections. He also covers finding the shots that most people dont see.
Most Recent Customer Reviews
I got this as a gift for someone because I really enjoyed it. McNally's guide is really practical, very accessible, attractive graphically and even funny in places. Read morePublished 23 days ago by Michael Wilkinson
Waited to write review. Wanted to read and use information first. This book has the detail and examples to explain DSLR cameras and how to take better pictures. Read morePublished 15 months ago by Kid Leo
I'm nowhere near a professional nor do I have any experience other than what i've learned on my own but I find this book very helpful. Worth the buy!Published 17 months ago by DanS
It was a gift to our son who is in photo journalism at college. He liked it so much that he was going to recommend it to his professor as a potential text for advance digital... Read morePublished 21 months ago by Allyson B Lenox