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(LINCHPIN)Linchpin by Godin, Seth(Author)Hardcover{Linchpin: Are You Indispensable?}on 26 Jan 2010 Unknown Binding – January 26, 2010


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Product Details

  • Unknown Binding
  • Publisher: Portfolio (January 26, 2010)
  • ASIN: B00472T2Q0
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (505 customer reviews)
  • Amazon Best Sellers Rank: #9,170,436 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer Reviews

There is too much repetition in the book.
Vijay Mariadassou
This book changed the way I think about certain things in my life and without going into specifics Linchpin is a must read if you want to change your life.
Denise Dimares
Buy this book if you are trying to get ahead, if you are striving to keep your job and to do more than just fit into the work place.
Amazon Customer

Most Helpful Customer Reviews

299 of 317 people found the following review helpful By Debbie S. Glade on January 26, 2010
Format: Hardcover
While reading Linchpin I looked around a few times to see if author Seth Godin was perhaps peering through my living room window to see my reaction. It really felt like he was talking to me, singling me out. How could he know how I rationalize things?

"There are no longer any great jobs where someone else tells you precisely what to do."

Linchpin is a most unusual, well-organized, concise book about what it takes to become indispensable in the workplace - whether you work for someone else (at any level) or are self-employed. It's about how business has rapidly changed and how treating employees like factory workers (or doing your job like one) doesn't work any longer. We must make choices and take action to "chart our own paths" and add value that others do not. We cannot wait for a boss or a job description to tell us what to do, rather we must just take the initiative ourselves. Only then can we become indispensable "linchpins," rather than replaceable "cogs." There are so many fantastic quotes in the book too.

"You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people."

The 14 chapters in this book are each broken down into short segments with great headlines that summarize them. Godin uses special vocabulary words to describe the many factors that go into becoming a linchpin. These words have unique meanings in the context in which they are used. You'll learn interpretations for terms such as art, thrashing, gifts, resistance, pranja, ship, lizard brain, shenpa, emotional labor and others.

"Art is unique, new and challenging to the status quo. It's not decoration. It's something that causes change.
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298 of 318 people found the following review helpful By Bret L. Simmons on January 31, 2010
Format: Hardcover
I got an early copy of Seth Godin's new book "Linchpin: Are you indispensable" because I made a $40 donation to the charity Acumen. In return, I agreed to review the book in a blog post at my site. Here goes, I hope you find this helpful.

Every once in a while I run across a book that is so important, so compelling, so unique with respect to not only content but also writing style that I can't put it down until I finish it. This is not one of those books (for me); nevertheless, I am going to recommend it because I concur with his core message and if you have not heard it before from other sources, I think you need to hear it now.

Parts of this book are brilliant - they will change how I talk about my core message. Much of what Seth had to say in this book was not new to me, and frankly I prefer the way others have said it. But Seth has a style of writing that will appeal to many, and I predict many will come away reading this book thinking it is the most important book they have read in a long time. Don't get me wrong, I am a BIG fan of Seth Godin, but for this book such claims would be pretentious.

Here is Seth's bottom line:

I didn't set out to get you to quit your job or to persuade you to become an entrepreneur or merely to change the entire world. All I wanted to do in this book was sell you on being the artist you already are. To make a difference. To stand for something. To get the respect and security you deserve. If I've succeeded, then you know that you have a gift to give, something you can do to change the world (or your part of it) for the better. I hope you'll do that, because we need you. (p. 230).

I think he succeeded, and if you have never heard this message, then I encourage you to get this book and read it.
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89 of 99 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on January 26, 2010
Format: Hardcover
Others have their own reasons for praising this book. Here are five of mine. First, this is by far Godin's most personal book in which he reveals more of his emotions and "soul" (for lack of a better term) than he has in any of his previous books. Also, from the beginning, he establishes a direct and personal rapport with his reader. I felt that he had written this book specifically for me. Although he and I have never met, I felt as if he were speaking to me and discussing ideas with me as if we were engaged in a face-to-face conversation.

Moreover, unlike in most of his previous books, Godin does not climb up into a pulpit and launch a tirade, engaging his audience with a confrontational tone and Old Testament vehemence. He obviously cares deeply about the thoughts and feelings he shares but is at all times respectful of his reader. He repeatedly explains that everyone has several choices and urges his reader to make those only choices that are in her or his long-term best interest.

In addition, meanwhile, Godin creates a multi-dimensional context, a frame-of-reference, in which to anchor his insights and recommendations throughout the narrative. He skillfully uses what I describe as a bi-polar strategy: passively but alertly observing what is happening (and not happening) in order to recognize and understand the ever-changing realities of the world that we share and then actively challenging whatever demeans and diminishes anyone's dignity. Finally, Godin utilizes the manifesto genre as a means by which to celebrate humanity at its best, not as an ideal beyond human fulfillment but as an attainable destination if (HUGE "if") vision, faith, courage, integrity, and commitment are sufficient to the formidable challenges that await each pilgrim.
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